Teenage boys are obsessing over luxury colognes in a new trend known as ‘smellmaxxing’
03:26
UP NEXT
Influencer Sydney Towle dies at 26 after documenting rare cancer illness
02:28
Miss North Carolina USA stripped of her crown after alleged past racist comments resurface
02:46
How ‘cigfluencers’ are bringing back smoking on social media against doctors’ orders
03:20
Influencer allegedly killed by husband after accusing him of pedophilia on TikTok, police say
00:57
What is 'popcorn brain' and how to help it
04:26
TikTok documentary posted by Paris Hilton digs into notorious deepfake pornography website
03:58
Philadelphia high school fights misinformation crisis
03:41
Influencers say their races are being swapped out by A.I. on social media
03:23
What are peptides and why is the FDA considering easing limits?
03:09
Fidel Castro’s grandson speaks on Cuba’s future, Trump, and social media
03:48
Sophisticated investment scheme swindling Americans out of savings
03:03
Influencer impersonation scams are targeting users online
03:59
Is ‘office air’ ruining your look at work? Science says it’s possible
03:07
Gen Z sparks comeback for iPhone 5c on social media
05:14
How Black culture is shaping Gen Z slang
04:43
Jury finds Meta and YouTube negligent in landmark case
02:20
Meta and YouTube found liable of negligence in social media addiction trial
04:42
Jury rules against Meta in landmark trial
00:55
Closing arguments read in social media addiction trial
02:16
Hallie Jackson NOW
Teenage boys are obsessing over luxury colognes in a new trend known as ‘smellmaxxing’
This version of Inside The Social Media Trend Teens Call Smellmaxxing 267971141616 - Breaking News | NBC News Clone was adapted by NBC News Clone to help readers digest key facts more efficiently.
03:26
Copied
For some teen boys’ back-to-school shopping, a new item has been added to the list: cologne. The social media trend known as ‘smellmaxxing’ has young boys layering different scents and spending hundreds of dollars on luxury bottles. NBC News’ Valerie Castro takes a look at the growing trend.Aug. 7, 2026
