'American Girl' grapples with holding onto loyal fans while drawing in a younger base
02:44
UP NEXT
Elizabeth Day Talks ‘How to Fail’ Podcast, Learning From Setbacks
07:02
Anderson .Paak and Sheinelle Jones Compete in Dance-Off
03:44
Anderson .Paak Talks Starring With His Son in 'K-Pops!’ Movie
07:11
‘KPop Demon Hunters’ Icon Ejae Talks Global Impact, Stage Fright
04:04
Kurt and Wyatt Russell Talk ‘Monarch’ S2, Spy Spinoff, More
05:28
Morgan Freeman Talks ‘The Dinosaurs’ and ‘The Gray House’
05:52
Priyanka Chopra on ‘The Bluff,’ Pirate Fashion, Nick’s Solo Album
05:37
Kurt and Wyatt Russell Talk Father-Son Dynamic in ‘Monarch’ S2
06:19
Nick Jonas Opens Up on Reuniting With Brothers After Going Solo
01:05
Connor Storrie Jokes About Media Training in ‘SNL’ Promo
00:43
‘Grey’s Anatomy’ Pays Tribute to Late Star Eric Dane
00:58
'Jury Duty Presents: Company Retreat’: See the Trailer
01:59
Al Roker Reacts to Being Name Dropped on New Jersey Billboard
00:54
Taylor Tomlinson Opens up About Her New Comedy Special
06:10
Stanley Tucci Cooks Up a Pizza Party for Jenna and Sheinelle
06:04
Gina Gershon Talks Walking Down Memory Lane in New Memoir
08:47
Stanley Tucci Talks 2026 Winter Olympics, 'Masterplan' Film, More
04:12
Jackson White on Working With Mom and Girlfriend in 'Tell Me Lies'
05:09
Bradley Whitford Talks New Film 'For Worse' With Amy Landecker
06:12
Hallie Jackson NOW
'American Girl' grapples with holding onto loyal fans while drawing in a younger base
NBC News Clone summarizes the latest on: American Girl Grapples With Holding Onto Loyal Fans While Drawing In A Younger Base 258466373554 - Breaking News | NBC News Clone. This article is rewritten and presented in a simplified tone for a better reader experience.
02:44
Copied
As the iconic American Girl doll brand turns 40 years old, Mattel is taking new steps to give its loyal fan base new options as they get older. But a redesign has some fans asking if the brand is staying true to its roots. NBC News' Dana Griffin reports on the changes fans are seeing in the new dolls.Feb. 28, 2026
