Ulta Semi-Annual Beauty Event: Best deals to shop now

The three weeks of Ulta’s Semi-Annual Beauty Event are coming to an end, and today is the last day to shop and save 50% across all beauty categories, including skin care, hair care and more. The event (formerly known as the 21 Days of Beauty) lasts 20 days and will end on March 28.

Sales are rotating daily, so each week, we will highlight the best sales and deals from brands like Chi, Strivectin and St. Tropez. Below, we rounded up a list of this week’s deals and highlighted our favorites. Bookmark this page, as we will update our list weekly with the newest items.

SKIP AHEAD March 28 sales

The best Ulta sales on March 28

Strivectin TL Advanced Neck Cream

StriVectin TL Advanced Neck Cream

This neck cream is a favorite of NBC Select editor Lindsay Schneider’s because it has and is currently making a noticeable difference on her neck, chest and décolletage. She does say a little goes a long way with this rich and thick moisturizer — so one tub of the product lasts her months.

Beautycounter Dew Skin Tinted Moisturizer

Incorporate this lightweight and sheer tinted moisturizer in your morning routine to hydrate and give your skin a dewy finish. The moisturizer, which also doubles as a mineral sunscreen, comes in eight shades.

Ulta Semi-Annual Beauty Event March 28 deals

50% off Armani Acqua di Giola Eau de Parfum
50% off Chi select products
50% off Dermalogica Oil to Foam Total Cleanser
50% off Fresh Rose Deep Hydration Face Cream
50% off Fresh Rose Deep Hydration Oil-Infused Serum
50% off Juicy Couture Viva La Juicy Eau de Parfum
50% off Persona Super Blush
50% off Strivectin Intensive Eye Concentrate
50% off St. Tropez Self Tan Berry Sorbet 2 Piece Kit
50% off Too Faced Hangover Pillow Balm Lip Balm
50% off Verb Ghost Shampoo & Conditioner

Frequently asked questions

The event will start on March 8 and will run until March 28.

You can shop for the event in-store, online, and through the Ulta Beauty app. However, some deals are online only. We included an asterisk next to the exclusive online deals on our list.

Ulta will release the next round of weekly sales during the event on Wednesdays. We will update our list to show you all the sales and deals so you don’t miss out.

Ulta hosts a few major sales throughout the year, but the Semi-Annual Beauty Event happens twice yearly. Based on previous events, this happens in March or April and later in the year toward September/October.

During Ulta’s 20-day event, deals will last for one day only. Each day, a new set of products will go on sale, so make sure you grab your favorites when they are available since they are exclusive to that set date.

Aside from the daily rotating deals and sales during the semi-annual beauty event, Ulta also has a sale on hair care. From March 8 through March 28, wash day duos (shampoos and conditioners) from brands like Biolage, Pureology and Olaplex will be on sale with some sets as low as $25.

Why trust NBC Select?

Bianca Alvarez is an associate reporter for NBC Select who covers beauty and wellness, gift guides and special sale events like Black Friday/Cyber Monday, Amazon Prime Day and Target Circle Week. She found discounted products across all beauty categories to round up the best Ulta sales and deals.

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