As much as we love raving about our favorite products, we’re also intrigued by everything our readers add to their own carts. And what better way to reflect on (for better or worse) the trends, needs and patterns our readers gave into from the last 12 months than to narrow down the most purchased products of the year? Yes, that includes looking back at our coverage of Labubus, salmon sperm facials and onion shampoo, to name a few.
Below, I compiled the bestselling products our readers bought in 2025. All of the products below have been tested by our editors and approved by our experts, too.
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The top products of 2025, according to our readers
The Apple Airpods 4 with active noise cancellation are compact, lightweight and offer good sound quality, making them a great option for those at the gym or on the go. NBC Select reporter Harry Rabinowitz tested these earbuds for over two months and was impressed by their noise cancellation feature, which offers different settings, including a transparency mode and an adaptive audio mode.
Learn more: I tested Apple AirPods 4 ANC for over two months — is it worth the upgrade?
This La Roche-Posay moisturizer is a staple within our staff’s skin care routines and it landed in the top 10 of our list of 100 best moisturizers. You can apply it morning and night to protect your skin barrier from the harsh cold. It’s also fragrance-free, making it safe for those with sensitive skin.
Learn more: The 100 best moisturizers tested and ranked, according to NBC Select editors
Whether treating a scar caused by a wound, surgery or acne, Mederma’s Advanced Scar Gel can help make it less noticeable. This is one of our favorite scar treatments because it helps reduce pain, flatten raised scars and stimulate collagen production, according to the brand.
Learn more: The best scar creams and treatments, according to dermatologists
Clinique’s Black Honey is one of the most iconic lip shades, remaining a fan favorite since the 1970s due to its ability to complement varying skin tones and complexions. The Almost Lipstick formula is something between a lip balm, lipstick and a lip gloss; it’s light, shiny and moisturizing. Although the Black Honey shade is most popular, it also comes in two other shades: Nude Honey and Pink Honey.
Learn more: PSA: Black Honey lip balm is 50% off today — back to its lowest price this year
Apple AirTags might be a worthwhile investment if you frequently lose track of your keys and wallet. Rather than frantically turning over every corner of your house looking for your missing items, you can see their location using the FindMy app on your phone. It also has a chime feature to help you locate your items.
Learn more: I tested Apple AirTags for a week and yes, they are worth it.
If you often wake up with a case of bedhead, consider upgrading to a silk pillowcase. The cool satin fabric causes less friction, which prevents hair breakage and is gentle on sensitive skin. This pillowcase is a favorite of NBC Select updates editor Mili Godio, who has gifted one to most of her friends and family.
Learn more: 31+ best holiday gifts for someone you don’t know well
NBC Select reporter Zoe Malin uses this Color Wow spray to keep her curls smooth and frizz-free. Apply to clean, damp hair as a lightweight leave-in conditioner that also serves as a heat protectant. Afterward, either air dry or use a diffuser for bouncy, non-crunchy curls.
Learn more: 23 best anti-frizz products for sleeker hair, according to experts and editors
A high-quality white tee is the bread and butter of a solid wardrobe. This heavyweight cotton T-shirt has a thick neckline, a boxy fit and is available in a wide range of colors and sizes. It comes at a budget-friendly price without compromising on durability. It’s a staple of former commerce editor Jordan Bowman’s closet, who notes that it’s one of the few shirts he owns that gets better with wear.
Learn more: I’ve tested 20+ t-shirts over the last few years and this Uniqlo U t-shirt is still one of my favorites
Whether your goal is to drink more water in the new year or you’re looking to upgrade your emotional support water bottle, you might want to consider the Stanley Tumbler. Although it’s pretty large, the Stanley has a handle, straw and a slim bottom that’s compatible with most cupholders. This version holds 30 ounces of liquid and can keep drinks cold or hot for hours.
Learn more: Stanley Quencher review: Does it live up to the hype?
Aquaphor is a skin care staple and a consistent favorite among both our editors and readers. We love it for its versatility: You can use it as a lip balm, face moisturizer, hand cream and even a dark under-eye circles treatment.
Learn more: We tested over 50 lip balms — here are the best ones for winter dryness and more
Whether you’re headed to the gym, lounging around the house or looking for something easy to throw on to run errands, it’s hard to beat the comfort of a pair of well-fitting leggings. This pair of Victoria’s Secret leggings earned a stop on our list of 50 best leggings due to their comfort and durability.
Learn more: The 50 best leggings of 2026 tested and ranked, according to NBC Select editors
If you are looking to get rid of those stubborn teeth stains caused by coffee, wine and soda, whitening strips can make a big difference. Crest 3D Whitestrips are a favorite among our editors, and they even won an NBC Select Wellness Award earlier this year. This kit includes 22 treatments, and you can apply each one for up to 45 minutes every day, according to the brand.
Learn more: We tested teeth whitening strips for 3 months — these 4 types really work
Our readers love to buy items in bulk, and they specifically gravitated toward Sam’s Club this year. It has one of the more affordable annual memberships at $50, though it’s currently on sale for $25 through December 31. With this membership, you can save on groceries, tech and household essentials.
Learn more: Join Sam’s Club for just $25 — it’s a deal you’ll actually use
If you have a scar that you want to be less noticeable, consider applying this gel by Kelo-cote twice daily. It helps reduce redness and flatten raised scars, and it’s an expert-recommended option to treat surgical scars
Learn more: The best scar creams and treatments that actually work, according to dermatologists
These leggings were among the top 10 in our list of 50 best leggings due to their soft texture, breathability and flattering crossover waistband. The fabric wicks away moisture, making them a great pick for sweat-inducing workouts. NBC Select reporter Zoe Malin loves wearing these for any activity, including running, pilates or lounging at home.
Learn more: Why I invested in multiple pairs of Aerie’s crossover leggings
Dove’s Damage Therapy Derma Shampoo is a versatile, budget-friendly pick that’s recommended by experts to help treat scalp acne and dandruff. It has zinc pyrethione, which reduces inflammation and yeast on the scalp.
Learn more: The best scalp acne shampoos and treatments, according to dermatologists
It’s easy to get sick this time of year, especially during holiday traveling and spikes in flu cases. N95 respirators are the most protective face masks for protecting yourself and others. You can adjust 3M’s Aura mask to your nose and it can accommodate glasses, too.
Learn more: The best NIOSH-approved N95 masks, according to doctors
Use this Cerave lotion to treat a variety of skin concerns, including psoriasis, keratosis pilaris, back acne and foot calluses. It has salicylic acid and lactic acid to exfoliate the skin, meanwhile ingredients like hyaluronic acid and niacinamide help moisturize and calm the skin.
Learn more: What are the best products for psoriasis? Experts weigh in
Dealing with a flaky, itchy scalp from dandruff? This expert-recommended shampoo earned a spot as our best overall shampoo in our dandruff treatment guide. Its main active ingredient is ketoconazole, an anti-yeast medication that can treat the root cause of dandruff.
Learn more: Dealing with dandruff? These 13+ shampoos can help
This mint-flavored Crest toothpaste protects your gums and enamel, plus it removes plaque and tartar build up. It’s also safe for sensitive teeth, according to the brand.
Learn more: The 14 best toothpastes for clean, healthy teeth in 2025
This drugstore moisturizer earned the No.1 spot on our list of the 100 best moisturizers. And for good reason: It’s budget-friendly, fragrance-free and won’t clog your pores.
Learn more: The 100 best moisturizers tested and ranked, according to NBC Select editors
Why trust NBC Select?
I’m an editorial and production intern for NBC Select. For this article, I compiled the top-selling products among our NBC Select readers in 2025.
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