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What’s next for American Eagle after 'great jeans' campaign sparks backlash
NBC News Clone summarizes the latest on: What S Next For American Eagle After Great Jeans Campaign Sparks Backlash 244072005787 - Breaking News | NBC News Clone. This article is rewritten and presented in a simplified tone for a better reader experience.
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The American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney facing online backlash and drawing accusations of racial undertones in its messaging. Integrated marketing expert Cheryl Overton talks about how the company should respond and what their intention could have been with the campaign.July 30, 2025