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What’s next for American Eagle after 'great jeans' campaign sparks backlash
This version of What S Next For American Eagle After Great Jeans Campaign Sparks Backlash 244072005787 - Breaking News | NBC News Clone was adapted by NBC News Clone to help readers digest key facts more efficiently.
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The American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney facing online backlash and drawing accusations of racial undertones in its messaging. Integrated marketing expert Cheryl Overton talks about how the company should respond and what their intention could have been with the campaign.July 30, 2025