Explosive growth of doctors choosing direct primary care

What was a niche aspect of medical care just a few years ago has exploded to thousands of practices across the country. In direct primary care, medical providers don’t take insurance. Instead, their patients pay a monthly subscription fee. In exchange they get easier access, longer appointments, and continuity of care from the same provider. NBC News’ Anne Thompson reports on the doctor, and his patients, who says it’s a better way to practice medicine.Dec. 24, 2025