LinkedIn started rolling out a new profile design beginning Tuesday that it hopes will help users find new connections and stay more engaged with the professional network.
Some of the changes affect what people see when they visit a profile. The new profile puts users' recent activity at the top of the page, making status updates and other actions members take on the site — liking a status, making a connection — more prominent.
This change follows updates to the network throughout this year that encourage more interaction within LinkedIn, such as one-click endorsements of colleagues and following advice and opinion articles from influential newsmakers such as President Barack Obama and tech guru Tim O’Reilly.
The changes should help people make better use of their extended network. They will be able to look at their connections' networks and filter them through keyword searches. In an example provided by LinkedIn during the press conference, people can search a friend’s connections for people who specialize in blogging, and then see only the profiles that match.
People will also see changes when they peruse other people’s pages. When viewing a profile of someone to whom a user isn't connected, things members have in common, such as volunteer experiences, will appear.
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Another change focuses on how individuals edit their profiles. LinkedIn members can now update their experience, education, volunteer experience and other details using an inline editor. Previously, members had to go to a new page to make edits.
LinkedIn says that every day, people create more than 175,000 new profiles and view 25 million profiles, the company said, and 10 million endorsements are given each day.
The new profile will be rolled out to all users over the next few months.
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