Get ready to make friends with more inanimate objects.
Alexa is the magic word at the Consumer Electronics Show this year as more companies roll out new experiences with Amazon's artificially intelligent assistant.
So far, more than 7,000 companies have integrated Alexa into their products.
On Wednesday, Ford announced Alexa would be an extra passenger in many of its vehicles, adding the technology into its Sync 3 infotainment unit.
