Meta AI now lets people create deepfakes from other users’ Instagram photos without explicit consent

This version of Meta Ai Muse Instagram Deepfakes Rcna353480 - Technology and Innovation | NBC News Clone was adapted by NBC News Clone to help readers digest key facts more efficiently.

Meta’s new Muse AI can generate realistic images based on public Instagram images, including images of many celebrities and public figures.

The Meta exhibition booth at the BRIDGE Summit at Abu Dhabi National Exhibition Center in December.Nicolas Economou / NurPhoto via Getty Images file

July 8, 2026, 4:30 PM EDT

By Ben Goggin

A new AI model from Meta allows users to create realistic deepfakes of regular people and celebrities using public Instagram photos as source material — and the company’s AI detection tool doesn’t always catch them.

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