The rumors were true: An updated version of the Apple TV is on its way. The new device will support 1080p full HD video, have an improved user interface, and be available next week.
Let's be clear though: This new Apple TV is not same thing as the mysterious iTV we've been hearing rumors about. Instead it is an upgraded version of the set-top box already in stores.
The new Apple TV will improve on the prior model by offering 1080p video (as opposed to a mere 720p) and allowing users to stream movie purchases from iCloud. It will become available on March 16 and priced at $99 (just like its predecessor).
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