Steve Jobs Almost Fired Apple Designer Jony Ive, Says Upcoming Biography

Catch up with NBC News Clone on today's hot topic: Steve Jobs Almost Fired Now Famed Designer Jony Ive N328511 - Technology and Innovation | NBC News Clone. Our editorial team reformatted this story for clarity and speed.

Apple's Jony Ive is now revered for his beautifully sparse product designs, but back in 1997 he was preparing to get the axe.

March 23, 2015, 11:34 AM EDT / Updated March 23, 2015, 11:35 AM EDT

Apple's Jony Ive is now revered for his beautifully sparse product designs, but back in 1997, the Apple design chief was convinced Steve Jobs was ready to fire him.

FOR SUBSCRIBERSCentrist think tank warns 2028 Democrats against swinging too far left on immigration

FOR SUBSCRIBERSRussia’s secrecy after a mysterious plague lab death raises global alarm

FOR SUBSCRIBERSAfter surviving a botched lethal injection, Christa Pike faces unprecedented legal battle

FOR SUBSCRIBERSHunger in a land of plenty: Major food banks face ‘heartbreaking’ need, NBC News survey finds

FOR SUBSCRIBERSInflation and tariffs push U.S. holiday spending projections to a record $1.7 trillion

FOR SUBSCRIBERSWhat happened inside the room where officials tried to execute Christa Pike by lethal injection

FOR SUBSCRIBERSHow we reported the saga of the CIA officer and his gold-bar stash

FOR SUBSCRIBERSBrad Raffensperger gears up to oversee his final election in Georgia

FOR SUBSCRIBERSDiddy is punished following NBC News report on his VIP life in prison and contraband cellphone use

FOR SUBSCRIBERS‘Too young to vote, old enough to be tear gassed’: French protesters’ anger swells

FOR SUBSCRIBERSDOJ gets aggressive in suing states that challenge Trump’s immigration policies

FOR SUBSCRIBERSJustice Department seeks criminal charge for former Trump aide Cassidy Hutchinson

FOR SUBSCRIBERS‘I just want to hold him’: USS Lincoln sailor to meet his 10-month-old son as ship docks

FOR SUBSCRIBERSSenate candidates run on raising Social Security taxes for higher incomes to prevent benefit cuts

FOR SUBSCRIBERSRussian operation that used ChatGPT tricked schools, a politician and media, OpenAI says

FOR SUBSCRIBERSCentrist think tank warns 2028 Democrats against swinging too far left on immigration

FOR SUBSCRIBERSRussia’s secrecy after a mysterious plague lab death raises global alarm

FOR SUBSCRIBERSAfter surviving a botched lethal injection, Christa Pike faces unprecedented legal battle

FOR SUBSCRIBERSHunger in a land of plenty: Major food banks face ‘heartbreaking’ need, NBC News survey finds

FOR SUBSCRIBERSInflation and tariffs push U.S. holiday spending projections to a record $1.7 trillion

FOR SUBSCRIBERSWhat happened inside the room where officials tried to execute Christa Pike by lethal injection

FOR SUBSCRIBERSHow we reported the saga of the CIA officer and his gold-bar stash

FOR SUBSCRIBERSBrad Raffensperger gears up to oversee his final election in Georgia

FOR SUBSCRIBERSDiddy is punished following NBC News report on his VIP life in prison and contraband cellphone use

FOR SUBSCRIBERS‘Too young to vote, old enough to be tear gassed’: French protesters’ anger swells

FOR SUBSCRIBERSDOJ gets aggressive in suing states that challenge Trump’s immigration policies

FOR SUBSCRIBERSJustice Department seeks criminal charge for former Trump aide Cassidy Hutchinson

FOR SUBSCRIBERS‘I just want to hold him’: USS Lincoln sailor to meet his 10-month-old son as ship docks

FOR SUBSCRIBERSSenate candidates run on raising Social Security taxes for higher incomes to prevent benefit cuts

FOR SUBSCRIBERSRussian operation that used ChatGPT tricked schools, a politician and media, OpenAI says

The revelation came out in a Fast Company excerpt of the upcoming biography "Becoming Steve Jobs," which goes on sale Tuesday. In the book, Ive recounts Jobs' return to Apple in 1997 (as part of an acquisition, following the company board's ouster of Jobs in 1985) and the chief's first heart-pounding visit to Ive's Design Lab:

The first time Steve made the long trek over to the Design Lab, Ive was nervous and apprehensive. "That very first time we met, he had already started to talk about reengaging Harmut Esslinger [the founder of Frog Design, who had designed the first Mac]," Ive says. "He came over to the studio, I think, essentially to fire me."

Ive even said he felt he deserved to be sacked, he told the biographers, as the products "we were shipping at the time … weren’t very good at all." But Ive impressed Jobs with his ability to explain complex concepts, and he was spared the heave-ho. Apple didn't immediately respond to NBC News' request for comment on the report.

IN-DEPTH

-- Julianne Pepitone

Steve Jobs Almost Fired Apple Designer Jony Ive, Says Upcoming Biography

For Subscribers

FOR SUBSCRIBERSCentrist think tank warns 2028 Democrats against swinging too far left on immigration

FOR SUBSCRIBERSRussia’s secrecy after a mysterious plague lab death raises global alarm

FOR SUBSCRIBERSAfter surviving a botched lethal injection, Christa Pike faces unprecedented legal battle

FOR SUBSCRIBERSHunger in a land of plenty: Major food banks face ‘heartbreaking’ need, NBC News survey finds

FOR SUBSCRIBERSInflation and tariffs push U.S. holiday spending projections to a record $1.7 trillion

FOR SUBSCRIBERSWhat happened inside the room where officials tried to execute Christa Pike by lethal injection

FOR SUBSCRIBERSHow we reported the saga of the CIA officer and his gold-bar stash

FOR SUBSCRIBERSBrad Raffensperger gears up to oversee his final election in Georgia

FOR SUBSCRIBERSDiddy is punished following NBC News report on his VIP life in prison and contraband cellphone use

FOR SUBSCRIBERS‘Too young to vote, old enough to be tear gassed’: French protesters’ anger swells

FOR SUBSCRIBERSDOJ gets aggressive in suing states that challenge Trump’s immigration policies

FOR SUBSCRIBERSJustice Department seeks criminal charge for former Trump aide Cassidy Hutchinson

FOR SUBSCRIBERS‘I just want to hold him’: USS Lincoln sailor to meet his 10-month-old son as ship docks

FOR SUBSCRIBERSSenate candidates run on raising Social Security taxes for higher incomes to prevent benefit cuts

FOR SUBSCRIBERSRussian operation that used ChatGPT tricked schools, a politician and media, OpenAI says

For Subscribers

FOR SUBSCRIBERSCentrist think tank warns 2028 Democrats against swinging too far left on immigration

FOR SUBSCRIBERSRussia’s secrecy after a mysterious plague lab death raises global alarm

FOR SUBSCRIBERSAfter surviving a botched lethal injection, Christa Pike faces unprecedented legal battle

FOR SUBSCRIBERSHunger in a land of plenty: Major food banks face ‘heartbreaking’ need, NBC News survey finds

FOR SUBSCRIBERSInflation and tariffs push U.S. holiday spending projections to a record $1.7 trillion

FOR SUBSCRIBERSWhat happened inside the room where officials tried to execute Christa Pike by lethal injection

FOR SUBSCRIBERSHow we reported the saga of the CIA officer and his gold-bar stash

FOR SUBSCRIBERSBrad Raffensperger gears up to oversee his final election in Georgia

FOR SUBSCRIBERSDiddy is punished following NBC News report on his VIP life in prison and contraband cellphone use

FOR SUBSCRIBERS‘Too young to vote, old enough to be tear gassed’: French protesters’ anger swells

FOR SUBSCRIBERSDOJ gets aggressive in suing states that challenge Trump’s immigration policies

FOR SUBSCRIBERSJustice Department seeks criminal charge for former Trump aide Cassidy Hutchinson

FOR SUBSCRIBERS‘I just want to hold him’: USS Lincoln sailor to meet his 10-month-old son as ship docks

FOR SUBSCRIBERSSenate candidates run on raising Social Security taxes for higher incomes to prevent benefit cuts

FOR SUBSCRIBERSRussian operation that used ChatGPT tricked schools, a politician and media, OpenAI says

IN-DEPTH

-- Julianne Pepitone

Related Articles