This story is part of NBC Select’s New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think you should know about.
Apparel and footwear launches
These Hoka recovery sneakers are slip-ons with a stretchy sock-like upper and a tongue-pull tab, making them easy to put on and take off. The foot frame cradles your arches, the midsole is stacked with plush, supportive foam and the outsole is made from rubber. The shoes, which come in men’s and women’s sizes, earned the American Podiatric Medical Association’s Sea of Acceptance.
On designed its Cloudboom Max sneaker for beginner marathoners with between a 4:00 to 4:30 hour finish time. It has more support compared to On’s super shoes for elite runners, and more high-energy-return foam. The sneaker’s upper is made from breathable mesh, and its midsole plate is infused with glass fiber, which keeps marathoners comfortable throughout multiple hours of running, especially if they’re heel strikers, according to the brand. You can buy the Cloudboom Max in mens’s and women’s sizes.
Lululemon’s Define Collection stems from the success of its first Define Jacket. It includes three pieces: a track jacket, a track pant and a wide-leg pant. They all have relaxed silhouettes and oversized fits, and are made from a soft, stretchy cotton fabric that’s sweat-wicking, according to the brand.
Other notable apparel and footwear launches:
Tech launches
Apple’s latest AirPods Pro 3 have major improvements over the previous AirPods Pro 2, which were already one of our favorite wireless earbuds. The buds have better battery life, better IP57 dust and waterproofing, and two times stronger automated noise cancelling, according to Apple. They have heart rate sensors built-in, so you can now track your workout heart rate and calories burned with just your iPhone and AirPods Pro 3 — no Apple Watch needed.
Apple also announced three new Apple watches: the Series 11, Ultra 3 and SE 3. All have new and interesting features, but the most notable for me is battery life: the Apple Watch Series 11 gets up to 24 hours of battery life (up from 18). Battery life has been my main criticism of the Apple Watch: it’s good to see this 33% increase. There’s also new health features like sleep scores and hypertension alerts.
Apple released the latest iPhone 17 and iPhone 17 Pro, but it also launched a brand new Air series phone, the iPhone 17 Air. Think about it like a MacBook Air: it’s slim, sleek, lightweight and less powerful (but less expensive) than the Pro model devices. It’s 5.6 millimeters, the thinnest of any iPhone by far — the iPhone 16, by comparison, is 7.8 millimeters. Like the Pro phones, it has a fast, responsive screen and new ceramic shield on the rear for added durability, according to Apple.
Smart glasses weren’t much of a “thing” until Ray-Ban’s collaboration with Meta in 2023. Since then, they (and other models) have become very popular and successful — ushering in a new era of enthusiasm around smart glasses as a whole, says Rabinowitz. This new second iteration has majorly improved battery life: 8 hours on a single charge, double that of the original. The charging case also adds up to 48 extra hours of charge (up from 32). And the cameras are improved — they can take higher resolution video and slow motion video now.
Hatch redesigned its Rest device into Hatch Baby, a sound machine and light that pairs with the brand’s app to act as a sleep support system. You can use the app to message certified sleep consultants in real time, browse a library of baby sleep guides and get recommendations for personalized sleep schedules. The sound machine and light are also customizable. You can choose from different sounds and light colors, as well as adjust the volume and brightness, plus set schedules. Each device includes a free six-month subscription to guided sleep support, which you can then renew for an additional fee.
The Furbo Mini pet camera is now even smaller than previous models, plus it rotates 360 degrees so you can see every angle of a room. It connects to the brand’s app, which lets you watch live video, speak to and hear your pet. There’s also a small compartment inside the camera that holds about 10 treats, which you’re able to toss to pets through the app. The Furbo Mini 360 comes with a free 30-day trial of Furbo Nanny, an AI subscription that automatically recognizes multiple pets so the camera moves with them, calms your pet if they’re stressed, prepares health reports and sends barking or meowing alerts, as well as notifies you about emergencies in real time.
Other notable tech launches:
- Bose QuietComfort Ultra Wireless Earbuds (2nd Gen)
- JBL Grip Bluetooth Speaker
- Garmin Fenix 8 Pro Smartwatch
- Marshall Heston 60 Soundbar
- Marshall Heston Sub 200 Subwoofer
- Samsung Galaxy Tab S11 Tablet
- Samsung Galaxy S25 FE Smartphone
- Withings Scanwatch 2 (2025)
- Camp Snap Camera Pro (pre-order)
- Amazfit T-Rex 3 Pro Smartwatch
- Toniebox 2 (pre-order)
- Owlet Dream Sight Monitor Camera
- Bowers & Wilkins Px8 S2 wireless over ear headphones
- Oakley Meta Vanguard (pre-order)
- Nothing Ear (3)
- Shokz OpenFit 2+
- Nowatch B
- Withings Scanwatch 2 (2025)
- Halo Collar 5
Skin care and wellness launches
Cetaphil Skin Activator Hydrating & Firming Line
Cetaphil’s new line of creams are made with mandelic acid (an alpha hydroxy acid) and centella asiatica, ingredients that seep deeply into the skin’s surface layers to increase cell turnover, making skin look firmer and less crepey over time, according to the brand. The creams also hydrate and restore the skin’s natural moisture barrier. There’s three products part of Cetaphil’s Skin Activator Hydrating & Firming line: a lightweight body cream, a thicker body cream and a face, neck and chest cream.
Glossier’s Cloud Paint Plush Blush is a lightweight, noncomedogenic powder formula that leaves behind a soft, matte, flush look. It comes in 10 shades, including purples, reds and pinks. The blush gives you buildable coverage, so the more layers you add, the more vibrant the color is. It lasts for up to eight hours and it’s water-, sweat-, humidity- and transfer-resistant, according to Glossier.
NBC Select reporter Zoe Malin has been wearing Cloud Paint Plush Blush, which is safe for all skin types, for about two weeks. Her favorite shade is Beam, a peachy color. “I only need a light layer of the blush to give my cheeks enough color for a simple, clean, every day look,” she says. “I don’t feel the powder on my skin at all, and it takes away shininess, too.”
Glow Recipe says it formulated this serum to be a vegan alternative to snail mucin with similar results. It hydrates skin and supports the skin barrier and relies on ingredients like peptides, ectoin and a fermented yeast extract to brighten skin tone, improve skin texture, support collagen production and soothe irritation, according to the brand.
Pattern is known for its curly hair products, and now the brand is expanding into skin care with five products for the body: a scrub, wash, oil, lotion and cream. Everything in the collection is infused with the brand’s signature scent, which has notes of amber, musk, bergamot, citrus and florals. The products, which the brand says you can incorporate into your daily routine, are made with ingredients like seed and nut oils, butters, aloe vera, vitamin A, vitamin C, vitamin E and hyaluronic acid.
Other notable skin care and wellness launches:
Skin care
- Clarins Multi-Active Glow Serum
- Naturium Multi-Bright Milky Toner
- Naturium Multi-Bright Advanced Serum
- Origins Youthtopia Apple Butter Cleansing Balm
- Good Molecules Rich Cream with Ceramides
- Aveeno Calm + Restore Foaming Cleanser
- Peach Slices Soothing Slices Eye Patches
- Image Skincare MD Restoring Power-C Serum
- Eighth Day The Ultra-Rich Intensive Moisturizer
- Goop Beauty Exosome Hydration Therapy Serum
- La Mer The New Balancing Treatment Lotion
- La Mer The New Lifting Firming Mask
- Medicube Azelaic Acid line: cleanser, exosome shot, toner
- Medicube Kojic Acid line: serum, toner, cleanser, toner pads
- Prequel Gleanser + Glycolic Non-Drying Glycolic Acid Cleanser
- Dr. Brandt Microneedling Recovery Kit
- Byoma Blemish Collection
Body care
- Evolvetogether Restorative Hand Wash
- Dollar Shave Club Best Razor Ever
- Aveeno Skin Relief Healing Ointment
- O’Keeffe’s Skin Repair Ultimate Relief Body Cream
- O’Keeffe’s Skin Repair Eczema Relief Body Cream
- Coterie Skincare: First Wash, Soft Cream and Bun Balm
- Magic Molecule Hydrogel Spray
- Cyklar Shower Body Oil Balm
- Philips Lumea IPL
- Birkenstock Relaxing Hand & Body Wash and Lotion
- Birkenstock Balancing Hand & Body Wash and Lotion
- Salt & Stone Body Creams
- Loops Hydrogel Body Patches
Beauty and oral care
- One/Size Bouclé Silk Airbrushed Finishing Powder
- Opalescence Whitening Strips
- Listerine On-The-Go Liquid Mouthwash
Hair care launches
This hair oil covers all your bases — it tames frizz, adds shine, strengthens damaged strands and acts as a heat protectant up to 450 degrees Fahrenheit, according to the brand. It’s made with baobab, rice, grapeseed and jojoba oils, as well as goji berry and a moisturizing bonding complex. R+Co designed the product for all hair types and textures, and says it works best when you apply a small amount from the mid-lengths to ends of your damp or dry hair. The paraben-free oil is fragranced with notes of bergamot, wild fig, lotus flower and cedarwood.
Moroccanoil’s Treatment Mist is a sprayable version of its bestselling oil, making it great for those who love the original product but don’t like getting it all over their hands during application. The lightweight oil spray makes hair shiny through ingredients like argan oil and linseed extract, as well as hydrates and smooths strands to make them less frizzy, according to the brand. Moroccanoil says it can speed up blow-dry time, too. The mist leaves behind a soft texture and glossy look, plus it has the brand’s signature musky amber and floral scent. You can use it on all hair types, wet or dry.
Other notable hair care launches:
- Gisou Honey Milk Styling Cream
- Philips Norelco Head Shaver Pro 7000
- BondiBoost HG Lock Drops
- Bumble and Bumble Styling Oil
- R+Co Bleu Scalp Therapy Pre-Shampoo Exfoliating Scrub
- R+Co Bleu Scalp Therapy Densifying & Rebalancing Leave-In Mist
- IGK Done Deal Strong Finishing Hairspray
- IGK Good Behavior Frizz and Flyaway Hair Taming Wand
- Redken Acidic Color Gloss Gloss-in-Mask for Shine & Hydration
- L’Oréal Paris Elvive Glycolic + Gloss Collection (shampoo, conditioner and leave-in serum)
Travel launches
You can use the three faux-leather bags part of this collection every day, for work or while you’re traveling. The Haven Laptop Bucket Bag and Haven Laptop Tote Bag (the latter of which is available in 15-inch and 16-inch sizes) come with removable laptop cases, and they have interior organization pockets, luggage trolley sleeves and removable shoulder slaps. The Haven Mini Crossbody Bag is the smallest of the three bags. It only fits your essentials, like a phone, sunglasses and lip balm, and comes with a removable shoulder strap.
Pack this pint-sized steamer in your bag while traveling to revive wrinkled clothes, no ironing board necessary. It uses dry steam and a heated front plate to smooth and sanitize fabric without soaking it, and you can choose from continuous or on-demand modes. The steamer has a rotating head, comes with a heat-protective pouch that doubles as a steam glove and is designed with a built-in descaling system. Once you turn it on, the steamer is ready to use in 18 seconds, according to the brand.
Béis The Fall Edit
Béis’ Fall Edit is a collection of bags, suitcases, backpacks and accessories in rich brown, burgundy and black colors, and there’s four new bags making their debut. First, the Essential Weekender is a fresh take on Béis’ classic Weekender with many of the same features, but it comes in a pebbled vegan leather finish with gold hardware, and it has a slightly different shape. The brand also launched the Essential Tote, which is best for everyday use, has padded laptop and water bottle pockets, and a trolley pass through. The Mini Backpack is the smallest new bag, but it fits most tablets and e-readers, as well as your essentials. Finally, the Essential Toiletry Kit has an accordion opening, lots of internal pockets, makeup brush holders and a wipeable lining.
Home launches
Casper upgraded one of its most popular mattresses, The One, to launch the Cloud One, which has a medium-soft, responsive, semi-bouncy feel and is suitable for all sleep positions. The biggest new feature is a layer of open foam pillars that give the mattress a plush feel and relieve pressure from your body to help you sleep deeper, according to the brand. The mattress also has thick layers of memory foam that cradle the natural curve of your body, and breathable perforated foam to prevent you from overheating. It’s available in twin to California king sizes.
Shark released its TurboBlade fan earlier this year, and since it’s been so popular with customers, the brand created a new version with added heat component. It has three heater modes and 10 fan speed settings, and its body pivots, twists and oscillates to cover your whole room. You can adjust the appliance’s heat temperature, fan speed and oscillation using the included magnetic remote, or the buttons on its base. There’s also a filter that traps dust, which you can easily remove to wipe clean.
Take your at-home coffee game to the next level with De’Longhi’s electric milk frother, which consistently makes velvety-smooth hot and cold foam in seconds, according to the brand. There’s separate settings for dairy and plant-based milk, and the appliance can steam milk, too. It has a stainless steel exterior with an ergonomic handle and a nonstick interior, as well as a removable whisk and lid for easy clean-up. The milk frother comes with a measuring cup, and it has a pointed spout to help you pour the foam into cups or make latte art.
Roomba’s newest 2-in-1 mop and vacuum is its most advanced model yet, according to the brand. It continuously washes your floors while suctioning up debris, and there’s protective mop covers that automatically activate when the device detects carpets so they don’t get wet. The Roomba also uses AI technology to map your home and sense obstacles so it can navigate around them. The appliance comes with a dock that stores up to 75 days of dirt, according to the brand, and it washes and dries the mop parts. It connects to the Roomba Home app and smart assistants like Amazon Alexa, too.
Other notable home and kitchen launches:
- Roborock F25 Ultra Wet & Dry Vacuum (pre-order)
- Newton Compact Play Yard
- Black+Decker Dustbuster Reveal
- Ninja Fireside360 Outdoor Heater and Firepit
- Weezie High Hosting Collection: tablecloth, dinner napkins and cocktail napkins
- Woof HonestChew
- Tide Original Liquid Laundry Detergent (new formula)
- Coop Adjustable Orthopedic Pillow
- Coop Adjustable Wedge Pillow
- Coop Essence Throw Pillow Inserts
- Pom Baby-proofing and Home Safety
Kitchen launches
The K-Creama is Keurig’s first coffee maker to brew crema on top of coffee, a layer of microbibbles that adds rich flavor and a silky-smooth texture to your drink. There’s a “pressure” button on the machine that you can press when you want to add crema. The coffee maker also brews espresso shots through the pressure setting. Plus, since it’s compatible with all K-Cups, you can also use it for tea, hot cocoa and latte beverages. You can choose from 6-, 8-, 10- or 12-ounce cups of coffee, and single or double espresso shots. The machine has an adjustable drip tray to accommodate travel mugs and a 72-ounce removable water reservoir, too.
Caraway makes some of our favorite wood cutting boards, and the brand now makes a collection of thicker, more stable, edge-grain butcher blocks. They’re made from sugar maple and walnut wood and finished with food-safe oils and waxes, according to the brand. Each board is dual-sided: one side has grooves to collect juices while you’re cutting, and the other side is rimmed for plating and serving. The boards also have built-in handles. You can buy the butcher blocks, which come in 17-inch rectangles and 12-inch squares, individually or as sets. The sets also come with a drying and storage rack.
Other notable food and kitchen launches
- NutriBullet Flex Portable Blender
- Tupperware Voila Glass
- Balmuda Toaster Pro
- HexClad Tabletop HecMills 2.0
- Simple Modern Mesa Sport Water Bottle
- Daily Harvest High-Protein Smoothies
- Unwell Protein Hydration Beverage
- Freestyle Snacks Pickles
Fitness and outdoor launches
This capsule-shaped, foam exercise mat is Bala’s thickest yet, plus it’s travel- and small-space friendly due to its foldable design. You can fold the mat up completely to use it as a block, fold in a few panels to add extra support where you need it or unfold it to use the entire moisture-wicking, non-slip surface. The Compact Mat is best for low-impact activities like yoga, Pilates, aerobics and stretching, according to the brand. It comes with a resistance band you can use for workouts or to keep the mat together.
The original Wahoo Kickr Core launched in 2018, and it’s regarded as one of the most enduring indoor smart trainers. This new version doesn’t reinvent the wheel (literally, the flywheel is largely unchanged), but has a few small improvements. It now has Wi-Fi connectivity, which lets the unit connect to more accessories and transmit data faster in certain apps. The unit has multi-color indicator lights that can help diagnose issues more quickly. And assembly is easier, with color-coated legs and instructors for using the included axle adapters with your bike.
Polar is a health and fitness brand that helped pioneer wireless heart rate sensors. This screenless fitness tracker looks akin to something like a Whoop band, only without a recurring subscription. It can automatically track your health, exercise and sleep data, according to the brand. It comes in three colors, and gets up to eight days of battery life.
Other notable fitness and outdoor launches:
- Garmin Edge 850 GPS Cycling Computer
- Garmin Edge 550 GPS Cycling Computer
- Stakt Adjustable Jump Ropes
- Wahoo Kickr Bike Pro Indoor Smart Bike
- Specialized Diverge 4 Gravel Bike
- Hydrow Arc Rower
Why trust NBC Select?
To round up the best new launches each month, reporters Zoe Malin and Harry Rabinowitz choose products they think NBC Select readers should know about. They include products from brands NBC Select has previously covered, or brands staffers recommend. Malin and Rabinowitz also regularly try new product launches to share their first-hand experiences.
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