Amazon Prime Day has officially started, and NBC Select readers are already taking advantage of some of our favorite and award-winning items on sale. During the four-day sale, exclusive to Prime members, readers are buying beauty items, tech, household essentials and more at some of their lowest prices of the year.
Below, I rounded up what NBC Select readers are purchasing the most during Prime Day so far. I will frequently update this list throughout the remainder of the sale.
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Prime Day 2026 bestsellers
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Stasher 4-Pack Starter Kit
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Why trust NBC Select?
I’m an intern for NBC Select who covers deals and sales for Amazon Prime Day. Prior to Prime Day, I previewed a list of deals from Amazon and sorted through them to find the most popular sales readers are shopping.
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