The 29 best eye creams for hydrating, brightening and smoothing in 2025

This version of Best Eye Creams Rcna98220 - Breaking News | NBC News Clone was adapted by NBC News Clone to help readers digest key facts more efficiently.

Eye creams are not a one-size-fits-all treatment. Our dermatologists and NBC Select editors recommend their favorites for specific under-eye concerns.
The best way to apply eye cream is by gently tapping the formula into the skin until it’s fully absorbed from the innermost to the outermost areas.
The best way to apply eye cream is by gently tapping the formula into the skin until it’s fully absorbed from the innermost to the outermost areas.Kara Birnbaum / NBC

For many people, including myself, the under-eye area yields a host of concerns, including dryness, fine lines, dark circles and puffiness. Since this particular area is one of the most sensitive parts of your body, you’ll need to be extra cautious when trying to find a solution, according to dermatologists.

There are a number of eye creams on the market designed to help most under-eye concerns, but keep in mind that no cream is a one-size-fits-all solution, according to our experts. To help you determine how to find the right one for your skin, I consulted with board-certified dermatologists about how to incorporate one into your skin care routine, what to consider when shopping and how to best target your specific under-eye concerns.

SKIP AHEAD Best eye creams | Best hydrating | Best brightening | Best depuffing | Best smoothing | How to shop for eye cream | Do eye creams actually work? | Why trust NBC Select?

How I picked the best eye creams

When shopping for the best eye cream, experts I spoke to recommend considering the following factors:

  • Under-eye concern: Consider what you want to address and how an eye cream can help. If you notice fine lines around your eyes, you may want a cream that smooths lines using specific ingredients like retinol. To target overall dryness, you may want to consider an eye cream that is thick and creamy with highly moisturizing ingredients. If you want to combat puffiness around your eyes, you’ll want a formula that will reduce inflammation from allergies and fluid buildup. For dark under-eye circles, consider a brightening cream or one that helps with hyperpigmentation. 
  • Skin type: Consider a noncomedogenic product if you have oily or acne-prone skin — it won’t clog pores or cause unwanted breakouts. For dry skin, look for an eye cream that has hydrating and moisturizing ingredients, such as humectants like hyaluronic acid and emollients like ceramides, especially since the skin under the eyes can be extremely dry. 
  • Ingredients: Each eye cream will have different key ingredients to target specific concerns. Our experts recommend looking for eye creams with vitamin C or vitamin K because they help with discoloration and dark circles. You can also consider formulas with caffeine, which helps improve puffiness, and retinol, which can reduce the appearance of fine lines but may increase sun sensitivity, according to our experts. Meanwhile, hyaluronic acid and ceramides are great for combatting common under-eye dryness.

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The best eye creams in 2025

Below, I’ve rounded up dermatologist-recommended eye creams, plus some NBC Select staff favorites that align with experts’ guidance.

Best hydrating eye creams

Cerave Eye Repair Cream

What we like
  • Absorbs quickly
  • Reduces puffiness
  • Good for eczema/sensitive skin
Something to note
  • Nothing to note at this time

Finding an eye cream that won’t irritate your eyes can be tricky, according to board-certified dermatologist Dr. Heather Woolery-Lloyd. In her experience, people who are sensitive around the eye area can tolerate this Cerave formula well. It has ceramides that calms the skin and help with texture, hyaluronic acid to add moisture and niacinamide to brighten, according to the brand.

La Roche-Posay Toleriane Ultra Soothing Eye Cream

What we like
  • Lightweight consistency
  • Safe for sensitive skin
  • Allergy-tested
Something to note
  • Pump packaging can be messy

This gel-cream option has niacinamide, shea butter and glycerin to help reduce irritation associated with dryness and sensitivity around the eyes and eyelids, according to the brand. NBC Select updates editor Mili Godio uses this eye cream daily in the winter to hydrate her dry under eyes. “It adds a great amount of hydration that I need during the colder months, and it doesn’t irritate my super sensitive skin,” she says.

Belif Moisturizing Eye Bomb

What we like
  • Crease-resistant
  • Reduces fine lines
  • Supports the skin barrier
Something to note
  • Pot packaging

This cream, which has a 4.7-star average rating from over 900 reviews at Sephora, is suitable for all skin types and helps moisturize the under-eye area without feeling too thick on the skin, according to the brand. The lightweight cream has ingredients like glycerin, squalane and ceramides to help retain moisture and support your skin barrier, according to the brand. Reviewers also say it’s great for sensitive skin because it has a soothing effect and doesn’t cause any irritation.

Colorescience Total Eye Firm and Repair Concentrate

What we like
  • One bottle lasts 90 days
  • Brightens under eyes
  • Reduces fine lines
Something to note
  • Expensive
  • Pump can be difficult

If you have dry, sensitive skin under your eyes, consider this Colorescience eye cream. The cream uses humectants like glycerin and emollients like squalane to improve texture on the under-eye skin, says board-certified dermatologist Dr. Marisa Garshick. Not only does this help combat dryness, but it also helps firm the skin under the eyes, improve discoloration and reduce overall puffiness, she says.

Glossier Full Orbit 

What we like
  • Easy to dispense
  • Reduces chance of milia
  • Fast absorbing
Something to note
  • Can feel sticky after applying

This Glossier eye cream is meant to go on both your under-eye area and eyelids. “I love how creamy and lightweight this eye cream is — it absorbs quickly into my skin and feels instantly hydrating,” says Godio. “I also find that it sits really well under makeup and never feels heavy on the thin skin around my eyes.” The gel cream has a combination of hyaluronic acid and niacinamide to brighten and smooth out the area, according to the brand.

Woman dispenses Glossier Full Orbit onto her hand.
In the morning, Godio uses a pea-sized amount and gently pats it on her skin until it fully absorbs.Courtesy Mili Godio, NBC Select Editor

Kiehl’s Creamy Eye Treatment 

What we like
  • Brightens under eyes
  • Free of common irritants
  • Doesn't move into your eyes
Something to note
  • Expensive
  • Pot packaging

This eye cream, which has a 4.3-star average rating from over 3,200 reviews at Ulta, is great for those who prefer a thick, creamy consistency or one they can wear to sleep. Despite being one of the thicker eye creams on this list, reviewers say it absorbs quickly. The eye cream has a blend of several hydrating ingredients, including avocado oil and shea butter.

First Aid Beauty Hydrating Eye Cream with Hyaluronic Acid

What we like
  • Allergan-free
  • Soothing on the skin
  • Can use morning and night
Something to note
  • Can pill if using too much

The moment I experience an eczema flare-up, my skin seems to lack all moisture; I use this eye cream because it doesn’t irritate my skin and instead has a soothing effect thanks to ingredients like colloidal oatmeal and cucumber extract. I apply a pea-sized amount of this cream daily to my under eyes and eyelids, and I notice my skin immediately looks less dull and feels much more hydrated and plump.

Woman dispenses a pea-sized amount of First Aid Beauty’s Hydrating Eye Cream on her finger.
Aside from hydrating the skin, this eye cream also helps combat fine lines and reduce puffiness when I massage it in.Courtesy of Bianca Alvarez

Best eye creams for brightening and discoloration

Neocutis Lumiere Firm Riche Extra Moisturizing Illuminating Tightening Eye Cream

This eye cream targets dark circles with ingredients like vitamin C, caffeine and peptides, according to the brand. Plus, it has growth hormones, which are proteins that help regulate good collagen processes to restore the skin and prevent collagen production from decreasing (which can contribute to thin, sagging skin), says Woolery-Lloyd. (Collagen keeps the structure of your skin firm and provides underlying support, according to experts.) 

Peter Thomas Roth Potent-C Power Eye Cream

What we like
  • Reduces fine lines
  • Available in multiple sizes
  • Only need a small amount
Something to note
  • Strong scent

This cream comes recommended by board-certified dermatologist Dr. Lily Talakoub for anyone looking to combat dark circles because it brightens the under eye using vitamin C. Not only does the eye cream help with discoloration, but it also has hyaluronic acid, which helps prevent crepey skin, says Talakoub.

Summer Fridays Light Aura Vitamin C + Peptide Eye Cream

What we like
  • Soothing
  • Suitable for all skin tones
  • Easy to apply
Something to note
  • Avoid using with acne products

This lightweight cream has a whipped texture and comes recommended by NBC Select reporter Zoe Malin. Suitable for all skin types, this eye cream, like others on this list, has vitamin C and caffeine to help brighten, depuff and support the production of collagen, according to the brand. Malin, who dabs less than ¼ of a teaspoon onto the skin, says a little goes a long with this eye cream.

Split image of woman applying eye cream and the eye cream in a tub
Malin stores this cream in her fridge to provide an instant cooling effect when she applies it in the morning. Courtesy Zoe Malin, NBC Select Editor

Colorscience Total Eye 3-in-1 Renewal Therapy SPF 35

What we like
  • UVA/UVB protection
  • One bottle lasts 60 days
  • Primes under eyes for makeup
Something to note
  • Limited shades

This Colorscience eye cream is a tinted SPF for those who want to brighten and color correct the eye area while also protecting their skin from UVA and UVB exposure, says Talakoub. The cream, which comes in four shades (fair, medium, tan and deep), also has a cooling applicator to help reduce puffiness, according to Colorscience.

Olehenriksen Banana Bright+ Eye Crème

What we like
  • Crease-resistant
  • Very creamy
  • Fragrance-free
Something to note
  • Potent formula

This eye cream uses vitamin C and orange extract to help brighten the under-eye area, according to Olehenriksen. “Vitamin C is a powerhouse ingredient in skin care, because it’s an antioxidant that has skin brightening properties so it protects and treats [the skin],” says Woolery-Lloyd. It also has jojoba seed oil, shea butter and beeswax, which are all gentle for the eye area and hydrate the skin, she says.

Woman swatching eye cream on her wrist
This creamy eye cream has natural light-reflecting mineral pigments to color-correct and brighten the under-eye area.Courtesy Bianca Alvarez, NBC Select Reporter

Naturium Vitamin Bright Illuminating Eye Cream

What we like
  • Safe for all skin types
  • Moisturizing
Something to note
  • May separate in the pot

When I want a makeup-free day or need help combatting discoloration, I apply this eye cream because it instantly brightens up my under-eye area. Unlike other eye creams I use, this one has a thick mousse-like consistency, which is easy to blend and feels lightweight on my skin. It comes in two shades — light/medium and medium/dark — and it has buildable coverage, so it reduces darkness without feeling too heavy or drying.

Best eye creams for depuffing

Charlotte Tilbury Cryo Recovery Eye Serum

What we like
  • Can go in the fridge
  • Brightens under eyes
  • Smooths fine lines
Something to note
  • Expensive

This serum uses a cooling applicator to provide an instant calming effect and help reduce puffiness, says Garshick. It also has a blend of caffeine and peptides, which leaves the under-eye area looking smoother, brighter and more refreshed, she says.

Dr. Loretta Tightening Eye Gel

What we like
  • Protects skin from damage
  • Smooths fine lines
  • Safe for eyelid application
Something to note
  • Nothing to note at this time

This eye gel, which is a favorite of NBC Select editor Lindsay Schneider, is suitable for all skin types, according to the brand. “As an editor, I try out a ton of products — specifically eye creams quite regularly — and this Dr. Loretta gel is the one I always come back to time and time again,” says Schneider. “I’ve never tried another product that matches the feel of this gel; it’s incredibly cooling and lightweight on the skin. It’s also not sticky so I can wear it on its own or layer on makeup or concealer on top with no issue.”

Cocokind Revitalizing Eye Cream

What we like
  • Easy to apply
  • Brightens under eyes
  • Safe for eyelids
Something to note
  • Nothing to note at this time

For Malin, this cream (which also comes recommended by Garshick) is a staple for the winter season because of its thick consistency that helps seal in moisture and boost hydration. “I like that it’s a nongreasy formula made with oatmeal, I always find it soothing,” she says. The eye cream also has a cold metal applicator that Malin uses to help blend the product into her skin.

Belif Aqua Bomb Depuffing Eye Gel

What we like
  • Non-sticky
  • Soothing
  • Safe for all skin types
Something to note
  • Nothing to note at this time

This eye cream is one of my newest obsessions, and my morning routine doesn’t feel complete without it. The pump dispenses a perfect, pea-sized amount of the product, and I massage it into my skin using the applicator; the ceramic tip and gel combination instantly depuffs, and my skin feels more awake because it has a cooling sensation.

On the left, the woman applies the Belif Aqua Bomb Depuffing Eye Gel directly to her under eyes. On the right, the woman holds the eye gel in her hand, uncapped, with the gel dispensed right at the opening of the ceramic tip.
My under eyes instantly absorb this gel and feel less puffy, hydrated and primed for the next stages of my skin care and makeup routinesCourtesy Bianca Alvarez, NBC Select Reporter

Biossance Squalane + Peptide Brightening & Depuffing Eye Gel

What we like
  • Airless pump
  • Safe for eyelid application
  • Reduces crepiness
Something to note
  • Pump can be difficult

This Biossance eye gel is another favorite of both Garshick and Schneider. “I love the consistency of this gel — it’s thin enough to easily dab it onto the skin, but not too thick where it’s hard to blend,” says Schneider, who previously used it. With ingredients like squalane and caffeine, it moisturizes and depuffs the skin and reduces the appearance of fine lines, according to the brand. Another key ingredient is niacinamide, which minimizes the appearance of discoloration under the eyes, according to Biossance.

L’Oreal Paris Revitalift Derm Intensives Hyaluronic Acid and Caffeine Eye Serum

Malin recommends this fragrance-free eye serum because it absorbs quickly and brightens her under-eye area almost immediately. “The applicator is my favorite part of using this product,” she says. “The wand has three little metal balls that stay cold and help you roll the serum into your skin. It’s like giving your under-eye area a little massage.”

Woman applying eye cream applicator to her under eyes
For the best results, gently massage the applicator over your eyelids, work it in small circles under the eye all the way to your temples and repeat this four times before tapping in any excess with your fingers, according to the brand. Courtesy Zoe Malin, NBC Select Editor

Avene Soothing Eye Contour Cream

What we like
  • Soothing
  • Protects skin from damage
  • One tube lasts 60 days
Something to note
  • Very small size for the price

Safe for sensitive skin, this eye cream moisturizes skin and reduces puffiness using ingredients like hyaluronic acid, chamomile, spring water and vitamin E, according to the brand. “I have really dry, sensitive under eyes, so most eye creams irritate my eyes or don’t provide enough hydration,” says Godio. “This is super gentle and lightweight, and moisturizes the skin under my eyes more than any other eye cream I’ve tried.”

Garnier SkinActive Clearly Brighter Anti-Puff Eye Roller

What we like
  • Easy to apply
  • Cooling effect
Something to note
  • Nothing to note at this time

This drugstore option is one of our favorite treatments for under-eye puffiness. It has caffeine to help reduce the appearance of under-eye bags by constructing the blood vessels, as well as vitamin C to brighten the under-eye area, according to Garshick. The cool roll-on applicator also works to reduce puffiness, says Garshick.

Best eye creams for smoothing

RoC Retinol Correxion Line Smoothing Eye Cream

What we like
  • Non-greasy
  • Safe for daily use
  • Hypoallergenic
Something to note
  • Retinol can irritate/dry skin

“While [this] contains retinol, it is specifically formulated for the delicate skin around the eyes, making it a great option for all skin types as it is also hydrating on the skin,” says Garshick. Experts recommend using it at night and avoid pairing it with AHAs and BHAs because it may cause irritation.

Isdin Isdinceutics Vital Eyes Overnight Eye Cream

What we like
  • Easy to apply
  • Rich consistency
  • Lifts and firms skin
Something to note
  • Higher price point

Talakoub recommends this Isdin overnight eye cream because it’s hydrating and great for dry and sensitive skin. The rich cream has caffeine to minimize the appearance of fine lines, according to the brand. Plus, it also comes with a cooling applicator to help massage the product along the under-eye area.

CeraVe Skin Renewing Eye Cream

What we like
  • Allergy-tested
  • Absorbs quickly
  • Safe for all skin types
Something to note
  • Nothing to note at this time

If you’re looking for a multipurpose eye cream that helps improve the appearance of fine lines and puffiness while still being gentle on the skin, consider this Cerave option recommended by Garshick. The lightweight cream has caffeine to target puffiness, hyaluronic acid to hydrate, and peptides and niacinamide to help combat fine lines, says Garshick.

Ilia Bright Start Retinol Alternative Brightening Eye Cream

What we like
  • Moisturizing
  • Safe for all skin types
  • Primes under eyes for makeup
Something to note
  • Has light-reflecting pigments

This Ilia formula, which is a personal favorite of mine, uses a plant-based retinol alternative to smooth the under-eye area, plus avocado extract and caffeine to depuff and brighten the skin around the eyes, according to the brand. I use this cream every other morning because the retinol alternative is safe for my sensitive skin and does not make my under eyes more prone to sun damage like other retinol products do. I also like how cooling the ceramic tip feels.

Charlotte Tilbury Magic Eye Cream

What we like
  • Refillable
  • Safe for all skin types
  • Cooling effect
Something to note
  • May take time to absorb

NBC Select managing editor Leah Ginsberg originally received this eye cream, which uses retinol to reduce the appearance of fine lines, as a gift from the brand and is now on her way to purchase a refill. “It is by far the most moisturizing one I have tried, which is tricky with under-eye skin since it doesn’t absorb product as easily as other areas,” says Ginsberg. “It also has such a luxurious texture.”

Versed Smooth Landing Advanced Retinoid Eye Balm

What we like
  • Depuffs under eyes
  • May reduce milia
  • Improves skin texture
Something to note
  • Very thick consistency

This solid-to-liquid eye balm uses a granactive retinoid, a more gentle and less irritating retinoid than most traditional options like retinol, says Garshick. The balm also has hydrating ingredients such as vitamin E, shea butter, glycerin and black currant seed oil, according to Versed. The following morning after applying this eye cream, make sure to apply an SPF because retinoids may cause sun sensitivity, according to experts in our guide to building a skin care routine.

Jones Road Eye Cream

What we like
  • Moisturizing
  • Easily spreads
  • Safe for eyelid application
Something to note
  • Pot packaging
  • Small container

This Jones Road eye cream comes recommended by Schneider, who says it has a creamy, easily blendable consistency. “Unlike some other options I’ve tried, you don’t have to try too hard to pat it into your skin,” she says. “It absorbs quickly, so it’s great in the morning when I’m in a rush.”

Dermalogica Phyto Nature Lifting Eye Cream

What we like
  • A little goes a long way
  • Firms the skin
  • Evens skin tone
Something to note
  • Higher price point

While many of the eye creams on our list are safe to apply on your eyelids, this option heavily prioritizes this area. The thick cream minimizes the appearance of fine lines all around the eye while simultaneously lifting the eyelid to reduce eyelid folds, according to the brand. The eye cream has a 4.8-star average rating from over 260 reviews at Sephora. 

How to shop for the best eye creams

When shopping for an eye cream, our experts recommend looking for formulas that are hydrating. Below, I break down how to decide which eye cream is best for you based on your specific skin concern.

If you want to add hydration

One factor that most eye creams have in common is they add hydration so when targeting dryness, look for an option that is thick and creamy, according to Talakoub. When any moisturizer has a thicker consistency, there are more lipids in the formula that lock in moisture, experts told us. When it comes to other eye cream formulations for very dry under eyes, you may also want a thicker balm that will help lock in moisture rather than a lightweight serum, says Garshick.

These creams and balms tend to have ingredients like ceramides, hyaluronic acid and glycerin to add hydration, draw in moisture and maintain a healthy skin barrier, according to Garshick. Because you’re preventing dryness from worsening, the increased moisture and hydration from an eye cream will prevent the skin from becoming crepey, according to Talakoub. Other ingredients that may be helpful to soften and moisturize the skin include squalane and vitamin E, says Garshick.

If you want to brighten and reduce discoloration 

For those hoping to brighten the under-eye area, look for vitamin C — it’s a lightening agent that can help prevent discoloration and dark circles, according to Talakoub. For those with purple and blue undertones around the eyes, Talakoub recommends products with vitamin K since it can brighten and improve the skin’s elasticity making it firmer.

Niacinamide, also known as vitamin B3, is another key ingredient to look for since it helps reduce hyperpigmentation by brightening the skin and improving its overall appearance, according to Woolery-Lloyd. However, it can be drying, so make sure there are other moisturizing components like a humectant or emollient in it, she says.

If you want to depuff

Various factors, including allergies, fluid buildup and dietary reasons can all cause puffiness around the eyes, says Talakoub. One of the main ingredients to depuff is caffeine, which helps keep the skin taut so it doesn’t get stretched, she says. It also constricts the blood vessels — by doing this, it increases circulation and acts as an anti-inflammatory to reduce puffiness under the eyes, according to Woolery-Lloyd.

If you want to smooth out fine lines 

An eye cream with retinol can help smooth fine lines by increasing collagen production and decreasing collagen breakdown, according to experts. It can also increase cell turnover by replacing dead skin cells with newer and healthier ones, experts say. However, eye creams need to have a very mild and micronized version of retinol to actually smooth out these lines. Otherwise, it can irritate the under-eye area or make these fine lines worse, says Talakoub.

Do eye creams actually work?

Eye creams can address specific concerns, but are not the answer to everything, experts say. “You can expect between 10% to 30% improvement in dark circles and improvement in textural changes,” says Woolery-Lloyd. 

Speak with your dermatologist about alternate solutions if you find your eye cream is not addressing your concerns. For example, if you have dark circles, which may be due to genetic vascular issues, or are struggling with hollowing or sunken skin, experts say.

Eye creams can show improvement, but specific concerns sometimes require additional assistance. An alternative solution like filler may be an option for issues with hollowing or sunken pockets. You may need a procedure like a lower blepharoplasty if an eye cream cannot help the puffiness around your eyes. If an eye cream is not improving your dark circles, it may be because the discoloration or vascular issue is due to genetics and may require alternative treatments done by a dermatologist, according to experts.

Meet our experts

At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also take steps to ensure all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest.

  • Dr. Heather Woolery-Lloyd is board-certified dermatologist and is the director of the Skin of Color division for the University of Miami Department of Dermatology. Her areas of expertise include skin of color, cosmetic dermatology, pigmentary disorders and more. 
  • Dr. Lily Talakoub is a board-certified dermatologist and founder of Mclean & Potomac Dermatology and Skincare Center. Her areas of expertise include pediatric and adult skin disorders, skin cancer surgery and cosmetic dermatology among others.
  • Dr. Marisa Garshick is a board-certified dermatologist at MDCS Dermatology: Medical Dermatology & Cosmetic Surgery. Her areas of expertise include pediatric and adult dermatology and cosmetic dermatology.

Why trust NBC Select?

I am an associate reporter at NBC Select who covers beauty and wellness, gift guides and new launches, including recent articles on the best shower oils and body serums. For this piece, I interviewed three dermatologists and researched many eye creams on the market. I also included expert recommendations, NBC Select staff favorites and highly rated options that align with the dermatologists’ guidance.

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

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