Who we are
NBC Selected (formerly NBC Select) was born from NBC News and NBC News Shopping. We are the product review and commerce news extension of NBC News digital.
Our mission & values
At NBC Selected, we want to help you upgrade all corners of your life, from your wellness routine to the tech and gadgets you rely on daily. Our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions and choose the right products for their lives.
Editorial guidelines
We create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.
Our shopping guides and recommendations are based on in-depth reporting and research, which includes interviewing experts in the field, tracking shopping trends and demystifying jargon and marketing language.
We also extensively cover shopping event days, such as Black Friday, Cyber Monday and Amazon Prime Day. Our reporters and staffers personally comb through deals and find the best ones.
How we make money
We have affiliate relationships with retailers, directly correlating our interests with reader interests: When you click a link to shop in an NBC Selected article, we may receive a commission if you purchase anything through that link. If you return the items, we don’t receive a commission. However, brands do not pay us for coverage or placement. Our reporters and editors independently select the best products based on intensive reporting and guidance from experts.
Items are sold by retailers, not NBC Selected. Pricing and availability are accurate as of publish time.
Methodology
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think NBC Selected readers would like to read about.
When covering sales and deals (including, but not limited to, Black Friday, Cyber Monday and Amazon Prime Day), we have an extensive vetting process for which deals we feature. We look for deals at least 20% off, the lowest price it's been in three months or the lowest price ever. We do the research via price monitoring systems to determine the accurate tracking. Our editors and reporters also choose products and brands that have been featured previously in our content or ones that they have tested and used themselves. We do not include products that fall outside those parameters.
Editorial direction
All articles on NBC Selected are editorially independent. Our affiliate relationships do not impact editorial direction or decisions to feature certain products. Instead, we determine coverage and which products to feature based only on what we believe readers are interested in or what our research and reporting bears out. We also make decisions based on extensive research from our dedicated team of reporters and editors.
Furthermore, we will always let you know why we are featuring a product – whether an expert specifically recommended it, it’s approved or recommended by a trusted body like the FDA or CDC, it meets more broad expert guidelines regarding shopping for that type of product, it’s on sale or at a reduced price and meets the above or is otherwise new or novel and therefore newsworthy.
If we have a paid relationship with a brand, however, we will be sure to let you know with the following labels:
- Sponsored by: an advertiser funds the content in whole or in part and the NBC Selected editorial team independently creates content that may include products that are sold by the advertiser. The advertiser does not review or approve the content.
- Paid content: an advertiser pays NBC Selected to create content about their brand. The advertiser may provide a list of products to review, but the NBC Selected editorial team independently selects the products featured and recommended. The advertiser does not review or approve the content.
- Promoted by: an advertiser pays NBC Selected to amplify the content after it was independently created by the NBC Selected editorial team. The advertiser does not review or approve the content.
Our team
Editorial
Lauren Swanson, Editorial Director
- Swanson joined the team in 2022 as editorial director of NBC Selected and has over 12 years of experience in print, digital and social media. She was previously in editorial leadership positions at Condé Nast (including Glamour, Allure, Teen Vogue and more), Merriam-Webster and Encyclopedia Britannica.
Nikki Brown, Senior Editor
- Brown joined the NBC Selected team in 2023 and has over 13 years of experience in print and digital media. Her previous roles include overseeing editorial content for BlogHer. She also was a beauty editor at ESSENCE and StyleCaster.
Shalwah Evans, Senior Editor
- Evans joined the NBC Selected team in 2026 and has over a decade of experience in service journalism and investigative reporting, including roles at ESSENCE, Vox Media and People Inc.
Cory Fernandez, Commerce Editor
- Fernandez joined the NBC Selected team in 2024 and covers food, cooking, kitchen, cleaning and home. Prior to joining the team, he was an editor at The Kitchn at Apartment Therapy Media and Food Network Magazine. He also has experience from The Pioneer Woman Magazine, Men's Health and Out Magazine.
Mili Godio, Updates Editor
- Godio joined the team in 2021 and covers skin care and wellness. Prior to NBC Selected, Godio wrote for Cosmopolitan and was a Fellow for Newsweek's breaking news team.
Zoe Malin, Reporter
- Malin joined the NBC Selected team in 2021 and was previously at CNN during the 2020 presidential election. She leads editorial coverage for tentpole events including Amazon Prime Day, Black Friday and Cyber Monday and is a correspondent on NBC News Now.
Ashley Morris, Associate Reporter
- Morris joined the team in 2023 where she covers beauty, lifestyle and sales. She earned her master's in journalism at The New School.
Editorial operations
Vanessa Bethea, Special Projects Associate
Jem Alabi, Editorial Operations Associate
Social
Josh Rios, Video Producer
Caitlin Cusack, Associate Social Media Editor
Has your product been featured?
NBC Selected is editorially independent and our team of editors and writers work hard to pick the best products to share with our readers and viewers. We may license our logo to brands or products that were bestsellers, editors’ picks or otherwise seen on NBC Selected. Click here if you’re interested in licensing your inclusion in Selected content or to learn more from our licensing partner, Wrights Media.
