On the outside, the Love Ranch Vegas doesn't look particularly remarkable.
A neon "OPEN" sign flashes on a window of the one-story white stucco building. A red door awaits anyone who enters its darkened den.
But inside, it's anything but an ordinary establishment.
Located about an hour northeast of Las Vegas in Crystal, Nevada, the Love Ranch is a legal brothel where former NBA star and reality TV personality Lamar Odom was found unconscious on Tuesday.
One of seven brothels owned by tycoon Dennis Hof, the Love Ranch offers typical brothel fare, plus extras such as the "girlfriend experience" (or "GFE," as the website calls it) — the chance for patrons to enjoy cuddles and a meal with a prostitute who will act like an adoring girlfriend.
The Love Ranch is open 24/7, with about 40 to 50 workers awaiting business there at any given moment, according to its website. In total, Hof employs more than 500 women at his locations. Last week, he announced he would be helping his workers at a sister brothel, The Bunny Ranch, pay off student loans by matching their debt payments.
"I had a University of Michigan cheerleader named Krissy Summers come to The Bunny Ranch a few years ago after she was $40,000 in debt with student loans," he told United Press International. "She paid them all off in two months. She even ended up liking the business and staying long enough to fund her graduate studies."
Hof's most famous (and infamous) brothel, the Moonlite BunnyRanch in Carson City, was featured in the HBO docu-series "Cathouse," which tracked women working in Nevada's legal prostitution business.
The Moonlite BunnyRanch has had its share of high-profile clients. In 2003, former Motley Crue frontman Vince Neil was arrested after getting into a tiff with a prostitute there. He pleaded no contest to battery charges.
Hof has been an outspoken advocate of legal prostitution, touting his establishments as "the ultimate legal safe sex destinations" in Nevada. He prides himself on running open-ended contracts with his workers, which means the women are independent contractors who set their own hours and pricing.
"Legally, we cannot quote prices, but all the prices are reasonable and negotiable. The ladies work with all budgets. If it weren't affordable we wouldn't have been here for over 50 years," the website says.
Hof once told Details Magazine that some customers pay $100, while others pay more than $1 million.
“We had a guy come in at Christmas three years ago and spend $2.4 million. We had another guy that came here for 11 days and spent $1.75 million,” he said.
Brief biographies of each of the women he employs are online. They include the women's measurements and a photo of them.
The site also features a frequently asked questions section, which informs patrons that the Love Ranch offers "Viagra parties" — although, it adds, they don't sell Viagra there. It doesn't expound upon what such a party might entail.
In an interview with the CBS affiliate in Nevada, Hof once described his ranches as "like a singles bar, except the odds are real good."
