‘Love Island’ fans are coupling up with prediction markets

This version of Love Island Usa Finale Fans Prediction Markets Kalshi Polymarket Rcna385898 - Breaking News | NBC News Clone was adapted by NBC News Clone to help readers digest key facts more efficiently.

Some fans of the popular reality TV show argue that traders on apps like Kalshi and Polymarket have diluted the authenticity of audience voting.
Photo illustration of photos from the latest season of Love Island with graphs from Kalshi and text that reads "Kalshi has entered the villa."
Viewers of "Love Island USA" season 8 were able to wager on the winning couple through prediction-market apps like Kalshi and Polymarket.Anisha Chopra / Getty Images / Kalshi / Adobe Stock

Winning “Love Island USA” has always come with a cash prize for contestants. This season, for the first time, viewers had money on the line, too.

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