Karol G is headed to Brazil thanks to YouTube and the NFL.
The Grammy winner will headline the halftime show during YouTube’s first exclusive NFL live broadcast of the 2025 São Paulo game on Sept. 5.
The event will see the reigning AFC champion Kansas City Chiefs take on the Los Angeles Chargers at Corinthians Arena in São Paulo, Brazil. The NFL week 1 matchup will be available to stream for free on YouTube.
YouTube’s pre-game show will start at 7 p.m. ET and the game is set to kick off at 8 p.m. ET.
In a statement, Karol G shared her thoughts on being a part of the highly-anticipated event.
“I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor and a moment I’m so proud to be part of,” she said.
“I’ve watched many NFL halftime shows over the years and now having this opportunity to bring my music to this global stage means the world to me,” she added. “I can’t wait to celebrate with everyone in São Paulo and fans all around the world.”
Along with Karol G, YouTube and the NFL have confirmed that Brazilian star Ana Castela will sing the country’s national anthem, “Hino Nacional Brasileiro,” at the event alongside Grammy-nominated composer and jazz saxophonist Kamasi Washington, who will perform the national anthem.
Other talent, includingYouTube creators, will be featured on the broadcast. Their names will be announced in the weeks to come.
“This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will powerfully collide,” said Angela Courtin, VP of connected TV and creative studio marketing at YouTube, in a statement.
“From the real-life manifestation of our creator community in São Paulo to a global icon like Karol G taking the stage at halftime, this partnership with the NFL is a testament to our shared vision,” Courtin added. “It’s about more than just a game; it’s a statement that the future of live sports and entertainment is global and connected.”
Tim Tubito, senior director of global game presentation and entertainment at the NFL, added, “We’re thrilled to welcome Karol G and a fantastic lineup of local talent to the 2025 São Paulo game honoring the sounds of Latin America and delivering those tuning in globally a historic performance on YouTube.”
