Dead celebrities are worth more than ever in the age of AI

NBC News Clone summarizes the latest on: Artificial Intelligence Celebrity Estates Monetization Rcna353730 - Breaking News | NBC News Clone. This article is rewritten and presented in a simplified tone for a better reader experience.

Celebrity estates are already experimenting with monetizing their dead loved ones’ digital doubles. But the fast-moving technology is raising some urgent questions.

July 10, 2026, 3:00 PM EDT

By Rebecca Keegan

Despite anxieties about how artificial intelligence will affect job losses in the entertainment industry, there are some actors who are getting more work than ever thanks to the new tech: dead ones.

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