Apple Martin is in her model era.
She has landed her first major brand deal as the new face of London fashion house Self-Portrait. The modern fashion house and the 21-year-old college student, who is the daughter of Chris Martin and Gwyneth Paltrow, announced their collaboration with a series of cheeky Instagram posts Tuesday.
“It is me, Ms. Apple Blythe Alison Martin, coming to you from the floor in a gorge Self-Portrait lil baby tee and these cute a– earrings,” she said in a clip before flashing a wide grin.
She added, “I’m so excited to be the new Miss Self-Portrait and for the campaign to come out!”
The second post included two photos of Martin taking selfies while wearing a red and white T-shirt and matching red shorts.
“Welcome to the family @applemartin,” the fashion house captioned the snaps.
For her final post, Martin and the brand shared a selfie of her posing in a white halter top.
Fans filled the comments with messages to Martin, whose personal Instagram account is private, congratulating her about leading her first fashion campaign.
Self-Portrait, which was founded in the U.K. in 2013 by designer Han Chong, said in a news release that the intent of the announcement was to show “the effortless, confident and self-expressive spirit of a generation of young customers that continues to inspire the fashion house and its designs.”
The British brand revealed that more fashion portraits, films and activations with Martin will arrive in the coming months.
Martin follows other famous faces who have partnered with the brand, including Emily Ratajkowski, Gigi Hadid, Naomi Campbell, Bella Hadid and Kate Moss.
Martin’s team-up with Self-Portrait marks her official step into the spotlight. She has opened up in the past about attempting to keep her life out of the public eye in interviews. In April, she spoke with Interview magazine about growing up with famous parents and navigating fame.
“It’s interesting because I grew up with that uneven balance of getting out of the airport with my mom and being bombarded with cameras, and then just being a normal kid,” she told editor-in-chief Mel Ottenberg at the time.
Martin, a student at Vanderbilt University, continued, “I remember I read ‘Discipline and Punish’ (by Michel Foucault), which is a great book, but talking about the surveillance state — I feel like I’ve grown up with that, which is really scary and makes me very anxious about making mistakes.”
She said she previously attempted to ignore any headlines that mentioned her, but she later learned to feel less pressure in the spotlight.
“I’m getting a lot better at being like, ‘F--- it.’ I’m not going to be scared. I just want to do what seems fun and figure my life out,” said Martin, who also shared she was interested in becoming a lawyer.
