Asian American groups backing James Talarico for Senate say he needs to step up his game

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AAPI leaders who have endorsed Talarico point to a new poll first shared with NBC News showing that 50% of Asian voters in Texas know little or nothing about him.

James Talarico speaks at a podium in front of people holding signs that say "Talarico for Texas"

U.S. Senate candidate James Talarico during a Texas primary election night event in Austin on March 4.Jordan Vonderhaar / Bloomberg via Getty Images

Aug. 5, 2026, 3:02 PM EDT / Updated Aug. 6, 2026, 4:21 PM EDT

By Natasha Korecki

Asian American groups in Texas say they are “sounding the alarm” on Democrat James Talarico’s Senate campaign, warning that if he wants to pull off an upset in Texas in November, he must change course on his outreach to voters in their community.

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