| Gender | Male 49 % of voters | Trump +14 |
40 | 54 | 4 | 1 |
| Female 51% | Clinton +10 |
53 | 43 | 2 | 1 |
| Age | 18-29 17 % of voters | Clinton +3 |
47 | 44 | 6 | 2 |
| 30-44 23% | Clinton +18 |
55 | 37 | 5 | 2 |
| 45-64 41% | Trump +15 |
41 | 56 | 2 | 1 |
| 65 or over 20% | Trump +1 |
48 | 49 | 2 | 0 |
| Age | 18-44 39 % of voters | Clinton +12 |
52 | 40 | 6 | 2 |
| 45+ 61% | Trump +11 |
43 | 54 | 2 | 1 |
| Race | White 86 % of voters | Trump +11 |
42 | 53 | 4 | 1 |
| Black 7% | Clinton +86 |
92 | 6 | 1 | 1 |
| Hispanic/Latino 4% | Clinton +29 |
63 | 34 | 1 | 2 |
| Asian 1% | Not enough data |
- | - | - | - |
| Other 2% | Not enough data |
- | - | - | - |
| Gender by race | White men 42 % of voters | Trump +24 |
35 | 59 | 5 | 1 |
| White women 45% | Clinton +2 |
49 | 47 | 2 | 1 |
| Black men 3% | Clinton +82 |
90 | 8 | 1 | - |
| Black women 4% | Clinton +91 |
94 | 3 | 1 | 1 |
| Latino men 2% | Not enough data |
- | - | - | - |
| Latino women 2% | Not enough data |
- | - | - | - |
| All other races 3% | Not enough data |
- | - | - | - |
| Which best describes your education? | High school or less 20 % of voters | Trump +13 |
41 | 54 | 3 | 1 |
| Some college/assoc. degree 35% | Trump +18 |
39 | 57 | 2 | 1 |
| College graduate 30% | Clinton +4 |
49 | 45 | 4 | 1 |
| Postgraduate study 15% | Clinton +43 |
69 | 26 | 4 | 1 |
| College education | College graduate 45 % of voters | Clinton +16 |
55 | 39 | 4 | 1 |
| No college degree 55% | Trump +16 |
40 | 56 | 2 | 1 |
| Education by race | White college graduates 39 % of voters | Clinton +12 |
53 | 41 | 4 | 1 |
| White no college degree 47% | Trump +28 |
34 | 62 | 3 | 1 |
| Non White college graduates 6% | Clinton +46 |
71 | 25 | 2 | 2 |
| Non White no college degree 8% | Clinton +62 |
80 | 18 | 1 | 2 |
| 2015 total family income: | Under $30,000 19 % of voters | Clinton +9 |
52 | 43 | 4 | 1 |
| $30,000 - $49,999 20% | Tie |
46 | 46 | 5 | 3 |
| $50,000 - $99,999 34% | Trump +6 |
46 | 52 | 1 | 1 |
| $100,000 - $199,999 19% | Trump +6 |
44 | 50 | 4 | 1 |
| $200,000 - $249,999 4% | Not enough data |
- | - | - | - |
| $250,000 or more 4% | Not enough data |
- | - | - | - |
| No matter how you voted today, do you usually think of yourself as a: | Democrat 35 % of voters | Clinton +84 |
91 | 7 | 1 | 1 |
| Republican 34% | Trump +84 |
6 | 90 | 3 | 0 |
| Independent or something else 30% | Trump +10 |
40 | 50 | 6 | 2 |
| Party by gender | Democratic men 13 % of voters | Clinton +86 |
92 | 6 | 1 | 1 |
| Democratic women 22% | Clinton +83 |
91 | 8 | 1 | 1 |
| Republican men 18% | Trump +83 |
6 | 89 | 4 | 0 |
| Republican women 16% | Trump +85 |
6 | 91 | 2 | 0 |
| Independent men 18% | Trump +15 |
37 | 52 | 7 | 2 |
| Independent women 13% | Trump +3 |
44 | 47 | 5 | 3 |
| On most political matters, do you consider yourself: | Liberal 25 % of voters | Clinton +76 |
86 | 10 | 2 | 2 |
| Moderate 40% | Clinton +10 |
52 | 42 | 4 | 1 |
| Conservative 34% | Trump +74 |
11 | 85 | 3 | 0 |
| How often do you attend religious services? | Once a week or more 27 % of voters | Trump +21 |
38 | 59 | 2 | 0 |
| A few times a month 16% | Trump +11 |
41 | 52 | 5 | 1 |
| A few times a year 33% | Trump +4 |
46 | 50 | 3 | 1 |
| Never 23% | Clinton +36 |
65 | 29 | 3 | 2 |
| White evangelical or white born-again Christians | White evangelical or white born-again Christian 28 % of voters | Trump +50 |
23 | 73 | 3 | 0 |
| All others 72% | Clinton +19 |
57 | 38 | 3 | 1 |
| Are you currently married? | Yes 59 % of voters | Trump +15 |
40 | 55 | 4 | 1 |
| No 41% | Clinton +8 |
51 | 43 | 4 | 1 |
| Gender by marital status | Married men 32 % of voters | Trump +26 |
34 | 60 | 5 | 1 |
| Married women 28% | Trump +3 |
46 | 49 | 3 | 1 |
| Non-married men 17% | Trump +1 |
46 | 47 | 5 | 2 |
| Non-married women 23% | Clinton +15 |
55 | 40 | 4 | 0 |
| Does anyone in your household belong to a labor union? | Yes 21 % of voters | Clinton +10 |
53 | 43 | 3 | 1 |
| No 79% | Trump +8 |
44 | 52 | 3 | 1 |
| When did you finally decide for whom to vote in the presidential election? | In the last few days 10 % of voters | Trump +27 |
30 | 57 | 7 | 3 |
| In the last week 5% | Not enough data |
- | - | - | - |
| In October 11% | Trump +15 |
39 | 54 | 6 | - |
| In September 12% | Trump +10 |
40 | 50 | 9 | 1 |
| Before that 63% | Clinton +6 |
52 | 46 | 1 | 1 |
| When did you finally decide for whom to vote in the presidential election? | In the last week 14 % of voters | Trump +29 |
30 | 59 | 6 | 3 |
| Before that 85% | Clinton +2 |
49 | 47 | 3 | 1 |
| When did you finally decide for whom to vote in the presidential election? | In the last month 25 % of voters | Trump +23 |
34 | 57 | 6 | 2 |
| Before that 75% | Clinton +5 |
51 | 46 | 2 | 1 |
| Which best describes your vote for president today? | I strongly favor my candidate 42 % of voters | Clinton +3 |
50 | 47 | 2 | 1 |
| I like my candidate but with reservations 32% | Trump +15 |
41 | 56 | 2 | 0 |
| I dislike the other candidates 23% | Trump +2 |
45 | 47 | 4 | 2 |
| Which ONE of these four issues is the most important facing the country? | Foreign policy 11 % of voters | Clinton +17 |
55 | 38 | 3 | 3 |
| Immigration 12% | Trump +52 |
23 | 75 | 2 | 1 |
| The economy 55% | Clinton +11 |
53 | 42 | 3 | 1 |
| Terrorism 19% | Trump +22 |
38 | 60 | 1 | 0 |
| Which ONE of these four candidate qualities mattered most in deciding how you voted for president? | Cares about people like me 15 % of voters | Clinton +33 |
64 | 31 | 3 | 3 |
| Can bring needed change 44% | Trump +72 |
12 | 84 | 3 | 1 |
| Has the right experience 20% | Clinton +85 |
92 | 7 | 1 | 0 |
| Has good judgment 18% | Clinton +44 |
68 | 24 | 5 | 2 |
| Should most illegal immigrants working in the United States be: | Offered a chance to apply for legal status 69 % of voters | Clinton +19 |
56 | 37 | 6 | 1 |
| Deported to the country they came from 26% | Trump +57 |
20 | 77 | 2 | 0 |
| Do you think immigrants to the U.S. today do more to: | Help the country 55 % of voters | Clinton +34 |
63 | 29 | 6 | 1 |
| Hurt the country 37% | Trump +60 |
18 | 78 | 3 | 1 |
| Overall, would you say trade with other countries: | Creates more U.S. jobs 35 % of voters | Clinton +26 |
59 | 33 | 7 | 0 |
| Takes away U.S. jobs 50% | Trump +29 |
33 | 62 | 3 | 1 |
| Has no effect on U.S. jobs 9% | Not enough data |
- | - | - | - |
| Do you think the country's criminal justice system: | Treats all people fairly 48 % of voters | Trump +41 |
27 | 68 | 4 | 1 |
| Treats blacks unfairly 40% | Clinton +59 |
78 | 19 | 1 | 1 |
| In general, how do you think things work in the U.S. today? | Whites are favored over minorities 35 % of voters | Clinton +65 |
78 | 13 | 6 | 2 |
| Minorities are favored over whites 27% | Trump +60 |
18 | 78 | 3 | 1 |
| No group is favored 34% | Trump +37 |
29 | 66 | 5 | 0 |
| Do you think the 2010 federal health care law, also known as Obamacare: | Did not go far enough 28 % of voters | Clinton +66 |
81 | 15 | 2 | 2 |
| Was about right 18% | Clinton +80 |
89 | 9 | 2 | - |
| Went too far 49% | Trump +71 |
10 | 81 | 7 | 1 |
| Which best describes your feelings about the way the federal government is working? | Enthusiastic 3 % of voters | Not enough data |
- | - | - | - |
| Satisfied, but not enthusiastic 22% | Clinton +63 |
80 | 17 | 2 | 0 |
| Dissatisfied, but not angry 52% | Trump +14 |
41 | 55 | 2 | 1 |
| Angry 22% | Trump +53 |
21 | 74 | 4 | 2 |
| Which best describes your feelings about the way the federal government is working? | Enthusiastic or satisfied 25 % of voters | Clinton +64 |
81 | 17 | 2 | 0 |
| Dissatisfied or angry 74% | Trump +25 |
35 | 60 | 3 | 1 |
| Do you approve or disapprove of the way Barack Obama is handling his job as president? | Strongly approve 33 % of voters | Clinton +88 |
93 | 5 | 1 | 1 |
| Somewhat approve 19% | Clinton +50 |
71 | 21 | 5 | 2 |
| Somewhat disapprove 13% | Trump +58 |
15 | 73 | 10 | 2 |
| Strongly disapprove 34% | Trump +93 |
2 | 95 | 1 | 0 |
| Do you approve or disapprove of the way Barack Obama is handling his job as president? | Approve 52 % of voters | Clinton +74 |
85 | 11 | 2 | 1 |
| Disapprove 47% | Trump +83 |
6 | 89 | 4 | 1 |
| Should the next president: | Continue Barack Obama's policies 29 % of voters | Clinton +93 |
95 | 2 | 2 | 1 |
| Change to more conservative policies 51% | Trump +70 |
13 | 83 | 3 | - |
| Change to more liberal policies 15% | Clinton +45 |
69 | 24 | 3 | 4 |
| Is your opinion of Hillary Clinton: | Favorable 42 % of voters | Clinton +95 |
97 | 2 | 0 | 0 |
| Unfavorable 56% | Trump +75 |
9 | 84 | 5 | 1 |
| Is your opinion of Donald Trump: | Favorable 35 % of voters | Trump +97 |
1 | 98 | 1 | 0 |
| Unfavorable 64% | Clinton +52 |
73 | 21 | 4 | 2 |
| Do you have a favorable opinion of ... | Both 1 % of voters | Not enough data |
- | - | - | - |
| Only Clinton 41% | Clinton +98 |
99 | 1 | 0 | 0 |
| Only Trump 34% | Trump +99 |
0 | 99 | 0 | 0 |
| Neither 22% | Trump +37 |
23 | 60 | 12 | 4 |
| Is your opinion of Paul Ryan: | Favorable 51 % of voters | Trump +31 |
32 | 63 | 4 | 1 |
| Unfavorable 43% | Clinton +36 |
66 | 30 | 2 | 2 |
| Do you think Hillary Clinton is honest and trustworthy? | Yes 33 % of voters | Clinton +98 |
99 | 1 | 1 | - |
| No 64% | Trump +58 |
18 | 76 | 4 | 2 |
| Do you think Donald Trump is honest and trustworthy? | Yes 36 % of voters | Trump +94 |
2 | 96 | 1 | - |
| No 61% | Clinton +52 |
73 | 21 | 3 | 2 |
| Do you think the presidential candidates are honest and trustworthy? | Both 1 % of voters | Not enough data |
- | - | - | - |
| Only Clinton 32% | Clinton +99 |
99 | 0 | 0 | - |
| Only Trump 35% | Trump +97 |
1 | 98 | 1 | - |
| Neither 27% | Trump +7 |
40 | 47 | 7 | 4 |
| Do you think Hillary Clinton is qualified to serve as president? | Yes 52 % of voters | Clinton +83 |
90 | 7 | 1 | 1 |
| No 47% | Trump +82 |
6 | 88 | 5 | 1 |
| Do you think Donald Trump is qualified to serve as president? | Yes 35 % of voters | Trump +91 |
4 | 95 | 1 | - |
| No 64% | Clinton +57 |
75 | 18 | 4 | 2 |
| Do you think the presidential candidates are qualified to serve as president? | Both 4 % of voters | Not enough data |
- | - | - | - |
| Only Clinton 47% | Clinton +92 |
95 | 3 | 1 | 1 |
| Only Trump 31% | Trump +99 |
0 | 99 | - | - |
| Neither 16% | Trump +49 |
16 | 65 | 14 | 4 |
| Do you think Hillary Clinton has the temperament to serve effectively as president? | Yes 52 % of voters | Clinton +73 |
85 | 12 | 2 | 1 |
| No 46% | Trump +89 |
3 | 92 | 3 | 1 |
| Do you think Donald Trump has the temperament to serve effectively as president? | Yes 39 % of voters | Trump +97 |
1 | 98 | 1 | - |
| No 59% | Clinton +60 |
77 | 17 | 4 | 2 |
| Do you think the presidential candidates have the temperament to serve effectively as president? | Both 5 % of voters | Not enough data |
- | - | - | - |
| Only Clinton 48% | Clinton +89 |
93 | 4 | 2 | 1 |
| Only Trump 34% | Trump +97 |
1 | 98 | 1 | - |
| Neither 11% | Trump +62 |
11 | 73 | 10 | 4 |
| Does Hillary Clinton's use of private email while secretary of state bother you: | A lot 48 % of voters | Trump +79 |
8 | 87 | 4 | 1 |
| Some 17% | Clinton +33 |
61 | 28 | 9 | 2 |
| Not much 14% | Clinton +84 |
89 | 5 | 4 | 2 |
| Not at all 20% | Clinton +74 |
86 | 12 | 2 | 0 |
| Does Donald Trump's treatment of women bother you: | A lot 48 % of voters | Clinton +59 |
76 | 17 | 4 | 2 |
| Some 23% | Trump +43 |
25 | 68 | 7 | 0 |
| Not much 13% | Trump +85 |
7 | 92 | 1 | - |
| Not at all 15% | Trump +78 |
9 | 87 | 3 | 1 |
| Who would better handle the economy? | Hillary Clinton 43 % of voters | Clinton +86 |
91 | 3 | 5 | 1 |
| Donald Trump 54% | Trump +83 |
6 | 89 | 4 | 0 |
| Who would better handle foreign policy? | Hillary Clinton 52 % of voters | Clinton +69 |
81 | 12 | 6 | 1 |
| Donald Trump 45% | Trump +90 |
4 | 94 | 2 | 0 |
| Do you think the condition of the nation's economy is: | Excellent 3 % of voters | Not enough data |
- | - | - | - |
| Good 36% | Clinton +56 |
77 | 21 | 2 | 0 |
| Not so good 41% | Trump +31 |
32 | 63 | 3 | 1 |
| Poor 20% | Trump +62 |
16 | 78 | 3 | 2 |
| Compared to four years ago, is your family's financial situation: | Better today 27 % of voters | Clinton +32 |
63 | 31 | 5 | 1 |
| Worse today 28% | Trump +49 |
23 | 72 | 3 | 2 |
| About the same 44% | Trump +5 |
44 | 49 | 6 | 1 |
| Compared to four years ago, is the job situation in your area: | Better today 32 % of voters | Clinton +49 |
71 | 22 | 6 | 0 |
| Worse today 28% | Trump +66 |
15 | 81 | 2 | 2 |
| About the same 39% | Trump +11 |
41 | 52 | 5 | 1 |
| Do you expect life for the next generation of Americans to be: | Better than life today 27 % of voters | Clinton +40 |
69 | 29 | 1 | 0 |
| Worse than life today 42% | Trump +41 |
26 | 67 | 5 | 2 |
| About the same 27% | Clinton +18 |
55 | 37 | 7 | 1 |
| In today's election for U.S. Senate, did you just vote for: | Russ Feingold 47 % of voters | Clinton +84 |
90 | 6 | 1 | 2 |
| Ron Johnson 50% | Trump +81 |
7 | 88 | 4 | 0 |
| Phil Anderson 3% | Not enough data |
- | - | - | - |
| Population | City over 50,000 39 % of voters | Clinton +27 |
61 | 34 | 3 | 1 |
| Suburbs 34% | Trump +16 |
39 | 55 | 4 | 2 |
| Small city and Rural 27% | Trump +27 |
35 | 62 | 2 | 0 |
| Geo Stratum Code | Milwaukee County 15 % of voters | Clinton +40 |
67 | 27 | 4 | 1 |
| Southeast 27% | Trump +25 |
35 | 60 | 3 | 1 |
| Southwest 18% | Clinton +34 |
64 | 30 | 4 | 1 |
| Northeast 18% | Trump +17 |
39 | 56 | 3 | 1 |
| Northwest 23% | Trump +17 |
39 | 56 | 3 | 1 |