There's a lot of talk about swing states, swing areas, and swing districts in presidential politics -- places that voted for one party and then the other in the next election. They just about always seem like either party has about a 50-50 chance of winning.
Well, we take a look below at the swing markets in swing states. That's important because no one buys ads in a state, they buy them in markets. And we're seeing the media saturation and booking starting earlier this year than ever.
Our friends at SMG Delta put together this helpful list of markets Bush won in 2004 and Obama won in 2008 in Pennsylvania, Virginia, North Carolina, Florida, Ohio, Michigan, Iowa, Colorado, Nevada, and New Mexico.
Note there are NO markets in Colorado listed - even though the STATE flipped from Bush to Obama. That's because the margins in the states changed but not the party.
Wilkes-Barre/Scranton
Charlottesville
Norfolk
Richmond
Raleigh-Durham
Orlando
Tampa
Columbus
Toledo
Grand Rapids
Lansing
Marquette, MI
Green Bay
Milwaukee
Wausau
Des Moines
Reno
If you live in one of those cities, and are a political junkie, congratulations, or maybe, our sympathies.
