With just 11 days to go in the presidential election, ad spending has topped $900 million and is on pace to surpass $1 billion.
First Read reported just nine days ago that spending on radio and television ads had crossed the $800 million threshold.
Total spending, including the campaigns and outside groups, has now climbed to $907 million, according to an NBC analysis of data provided by ad-buying firm SMG Delta.
Ohio is now the top state in overall ad spending at $185 million, surpassing Florida which is at $182 million.
Just this week, $84 million in ads have been booked, a record for any single week this election. But next week already tops this one with $86 million in ad buys already booked. Ohio tops all states with $18 million of that money this week and $20 million next.
“Team Romney,” the campaign and outside groups supporting him, are far outpacing “Team Obama” this week -- $54 million to $30 million.
In overall spending, Team Romney is outpacing Team Obama $531 million to $375 million.
Here are the top 10 states overall:
- Ohio $185 million
- Florida $182 million
- Virginia $144 million
- Colorado $78 million
- Iowa $71 million
- North Carolina $69 million
- NV $55 million
- NH $49 million
- WI $40 million
- PA $19 million
- MI $15 million
