In deadly Texas floods, one town had what some didn't: A wailing warning siren

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Emergency officials are starting to focus on alert systems as they search for answers about how the flash flooding swept away so many.
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As heavy rain triggered flash flood warnings along the Guadalupe River in Texas Hill Country early Friday, the small unincorporated town of Comfort had something its neighbors upriver in Kerr County didn’t: wailing sirens urging residents to flee before the water could swallow them.

Comfort had recently updated its disaster alert system, installing a new siren in the volunteer fire department’s headquarters and moving the old one to a low-lying area of town along Cypress Creek, a tributary of the Guadalupe that is prone to flooding. Friday was the first time the new two-siren system had been used outside of tests, providing a last-minute alarm for anyone who hadn’t responded to previous warnings on their cellphones or evacuation announcements from firefighters driving around town.

“People knew that if they heard the siren, they gotta get out,” said Danny Morales, assistant chief of the Comfort Volunteer Fire Department.

Comfort Volunteer Fire Department headquarters.
Last year, Comfort installed a new weather alert siren outside the fire department headquarters. Table Rock Alerting Systems

Morales said that no one died in Comfort, a town of about 2,300 people in Kendall County. But in Kerr County about 20 miles away, dozens of people, including young girls staying at Camp Mystic, a riverside Christian summer camp, were washed away when the Guadalupe surged over its banks and swamped the surrounding countryside. As of Monday evening, officials said, 104 people had been confirmed dead, 84 of them in Kerr County, including dozens of children. Kerr County has no siren system despite years of debate, in part because some local officials felt it was too expensive to install.

The part of Texas Hill Country known as “flash flood alley” has seen rising waters many times before, but the swift and punishing destruction over the Fourth of July has focused attention on whether local officials are doing enough to protect their residents as climate change causes more frequent and severe weather disasters and the federal government is slashing spending on emergency preparedness.

The swollen river has receded, leaving behind heartbreaking signs of the devastation: little girls’ suitcases and clothes strewn along the wrecked cabin grounds and plush toys caked with detritus, twisted metal and gnarled vehicles. Three days after the flooding, searchers were still picking through downed trees and hunting through thick black mud for those still missing. Parents’ hopes were dimming as the days dragged on with no signs of life.

A member of the public stands next to overturned vehicles.
Last week's devastation has raised calls for improved weather alert systems across Texas Hill Country.Ronaldo Schemidt / AFP - Getty Images

It is impossible to know whether a siren system in Kerr County would have saved lives; they are meant to alert people who are outdoors, not in bed indoors, as many of Kerr County’s victims were when the river rose overnight — at one point by 26 feet in just 45 minutes.

The weather service issued a flood watch for the area Thursday afternoon and an urgent flash flood warning for Kerr County at 1:14 a.m. Friday, a move that triggers the wireless emergency alerts on cellphones.

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By the time flooding inundated low-lying parts of Kendall County, where Comfort is located, it was later Friday morning. The first weather service flash flood alert for Kendall came at 7:24 a.m. When the sirens went off, many residents were already awake and aware of the dangerous flooding. A Facebook video recorded by Jeff Flinn, the managing editor of The Boerne Star, shows the emergency sirens in Comfort sounding at 10:52 a.m.; he said the alert lasted for about 30 seconds.

Kerr County was relying on the emergency alerts that blare on cellphones. Those alerts may not get through, particularly in rural areas with bad service or in the night when phones are off or when there are no phones around; the girls at the summer camp weren’t allowed to bring them. And some may choose to ignore them, because they’re bombarded by phone alerts.

Some Texas officials have blamed the National Weather Service, arguing it didn’t do a good enough job forecasting rainfall and issuing timely flood warnings. But some independent meteorologists and a former weather service official told NBC News that the agency performed as well as it could given the unpredictability of rain and flash flooding and the timing of the disaster.

Interior of the Comfort Volunteer Fire Department headquarters.
The computerized siren system in Comfort, Texas, receives data directly from the National Weather Service.Table Rock Alerting Systems

Tom Moser, a former Kerr County commissioner, said he began looking into a warning system for his area after flooding in Hays County, which was overwhelmed by the Blanco River, killed 13 people over Memorial Day weekend in 2015.

Kerr County officials debated various options, including one for an alert system that included sensors and sirens, and the cost was about $1 million, Moser said.

“There were a number of people that did not like the sirens going off because they go off accidentally,” Moser said. “They didn’t want that disturbance in the Hill Country.”

At a March 2016 commissioners’ meeting, Rusty Hierholzer, then the Kerr County sheriff, was adamant that the deadly flooding in the Hays County community of Wimberley was a warning for the need to install sirens in addition to a phone app notification system known as Code Red already in use.

In Wimberley, some people didn’t get alerts on their phones, “so yes, you need both,” Hierholzer said, according to a transcript of the meeting. “You need the sirens, and you need Code Red to try and make sure we’ll notify everybody as we can when it’s coming up.”

During a follow-up discussion about the proposal that August, then-Commissioner H.A. “Buster” Baldwin questioned the flood warning system they were considering, saying, “I think this whole thing is a little extravagant for Kerr County, with sirens and such,” according to a transcript.

They estimated the system would cost $1 million, and they didn't have the money to add it to the budget.

Moser said they also didn’t get disaster relief funding they’d asked for from the Federal Emergency Management Agency. “As a matter of fact, there were no grants available we thought we could get in a timely fashion,” Moser said.

A triptych showing siren at the Comfort Volunteer Fire Department headquarters and siren installed in a park near Cypress Creek.
Friday was the first time Comfort has used its new two-siren system to alert residents.Table Rock Alerting Systems

But he believes the system would have been valuable.

“I don’t know if it could have been 100% preventable,” he said of the flooding death toll. “But it could have been improved.”

Kerrville City Manager Dalton Rice said that it was unclear whether there was any communication between law enforcement and Camp Mystic after the initial flood watch alert went out but that the lack of proper cell service and limited communications towers in the Hill Country remain “very challenging.”

“We definitely want to dive in and look at all those things, from cell service tower to radio communications or emergency alerting,” Rice said, adding that “we’re looking forward to doing that once we can get the search and rescue complete.”

Rep. Wes Virdell, a Republican state lawmaker who represents Kerrville, recently voted against a bill that would have created a grant program to assist local governments in obtaining emergency communications equipment. He told The Texas Tribune on Sunday he would have voted differently, given the latest flooding, but he insisted to NBC News that the bill wasn’t transparent enough.

Virdell said that instead, officials could look at how to ramp up cell service in certain remote areas where people may gather and ensure that emergency alerts get to phones. Sirens may be effective in some ways, he added, but “unless you’re outside, you might not even hear that thing.”

Image: Death Toll Rises After Flash Floods In Hill Country, Texas
After floodwaters receded, residents searched for loved ones and pets.Jim Vondruska / Getty Images

Cruz Newberry, who owns Table Rock Alerting Systems, a Missouri company, installed Comfort’s new computer-backed system last year at a cost of about $60,000. Morales said a local nonprofit group provided most of the money, with Kendall County kicking in a smaller amount.

The system, linked to the National Weather Service by a satellite dish that can withstand violent weather, can be set up to automatically trigger sirens when the agency declares flash flood emergencies for the area. But Comfort opts to trigger its sirens manually, when officials notice flood waters have risen past a certain point.

Newberry stressed that sirens are a piece of a broader warning apparatus that also includes the news media, social media and cellphone alerts. Sirens, he said, are a measure of last resort.

The sun sets over the Guadalupe River on July 6, 2025 in Kerrville, Texas.
The death toll has risen past 100, including dozens of children.Brandon Bell / Getty Images

“The nice thing with an outdoor warning system is it’s one of the few methods that local officials have at their disposal where they can literally press a button and warn citizens themselves,” Newberry said. “It’s difficult to ignore a siren blaring for three minutes straight.”

Lorena Guillen, who owns Blue Oak RV Park along the Guadalupe in Kerrville, said that at 2:30 a.m. Friday the river seemed calm but that an hour later it had risen 10 feet beyond its banks and began sweeping up cars. In an interview with MSNBC, Guillen said she went door to door in the pounding rain urging guests to flee. Some made it out barefoot and shirtless. Others didn’t. She recalled hearing screams in the dark, honks from cars floating in the river, cabins splintering against trees.

Guillen said that in Texas Hill Country, cellphone and internet service is often spotty, and often people turn off their phones, making it hard for them to receive warnings.

It could have helped, she said, to have had “a siren like they do with tornadoes,” she said.

“Sirens go off and wake people up.”

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