Ed tech industry scrambles to fight a wave of bills to limit screen time in schools

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Lawmakers in 16 states are debating restrictions on classroom technology, challenging the $164 billion education technology industry.
Gavel hovering above stack of laptops
States are considering limits on how often students can use laptops in school and which software programs districts can buy.Leila Register / NBC News; Getty Images
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At the Utah Capitol last month, a mother told lawmakers her children struggled to stay focused on homework because their school-issued laptops supplied an endless stream of notifications from online games, chats and videos.

A week later at the Tennessee statehouse, a pediatrician testified about children viewing pornographic images on school-issued devices and a 9-year-old patient who was cyberbullied over school email threads.

In Kansas last week, a mother described to a state Senate committee how her son’s ninth-grade class had to read a novel together out loud because the laptops they used at school had zapped their ability to focus.

Legislators in 16 states have introduced bills this year that would limit education technology, or ed tech, in public schools, spurred by a growing grassroots movement of parents concerned about the amount of time their children are spending on screens. Some of the bills seek to ban school-issued devices and email for preschoolers and elementary students and limit daily screen time for older students. Proposals in three states — Rhode Island, Utah and Vermont — would create a new vetting process for school software. Legislators in Utah and Tennessee proposed requiring internet filters that ban all websites until a school district approves them one by one.

“Enough damage has been done in the last 10 years,” said Dr. Nidhi Gupta, the pediatrician who spoke in favor of the legislation in Tennessee. “We need to put education back on track.”

The bills present the first widespread challenge to the booming $164 billion ed tech industry following a decade in which schools provided laptops to each student. The growth of technology in schools has collided with a rising tide of parents protesting devices they see as harming children’s well-being and ability to learn. These parents are thrilled with the bipartisan push to address their concerns, building off of momentum from bans on cellphones in schools.

But for a large slice of the education sector, the proposals are worrisome. The statehouse debates mark an abrupt shift that has caught ed tech proponents off guard and made them realize they need to make a stronger case for technology in schools.

“It does keep me up at night,” said Keith Krueger, CEO of the Consortium for School Networking, a trade organization for school technology directors, who opposes screen time bans. “I think some well-intentioned policymakers trying to do something are rushing so quickly that they haven’t thought through the implications.”

Rising concerns over tech in schools

Ed tech proponents describe potential outcomes of the bills in dire terms, arguing that they would set education back decades, tie schools up in bureaucracy and leave high school graduates unprepared for the modern workforce.

“We haven’t seen such brute force legislation before,” said Sara Kloek, vice president of education policy at the Software & Information Industry Association, a trade group that is lobbying against many of the bills. “The ed tech industry needs to do a really good job communicating why their products work — not just with educators, but also with parents and the broader community on why they matter.”

Governor Kay Ivey Leadership Shelby County
Alabama Gov. Kay Ivey signed the Healthy Early Development and Screen Time Act on March 3. It will set guidelines on screen-based media in kindergarten. Hal Yeager / Alabama Governor's Office

The industry isn’t used to this sort of skepticism, because classroom technology has historically been seen as inherently good, said Adam Sparks, a former high school teacher and co-founder of Short Answer, a gamified writing platform. He worries that the more anti-technology fervor takes hold, the less room there will be for nuance on a healthy balance between analog and digital.

“What’s happening is we’re taking that anger and we’re sort of getting our pitchforks out and misdirecting it,” he said.

Many in the ed tech industry see the wave of legislation as a battle over whether technology belongs in schools at all — and one that may only be getting started.

Rising concerns about technology and test scores

Most states have rules that restrict cellphones in schools, based on concerns that phones and social media are disrupting education and exacerbating children’s mental health issues.

Similar concerns have led some parents to keep their children off of tablets and laptops at home. But they lose that control at school. Many districts require students to take tests on screens starting in kindergarten, provide them with email accounts, use digital textbooks instead of paper ones and let children play educational games.

Do you have a story to share about technology in education? Contact reporter Tyler Kingkade

It’s not clear what impact all of this technology is having on students.

Sponsors of the bills restricting ed tech and the parent activists backing them cite a book released last year, “The Digital Delusion," by Jared Cooney Horvath, a cognitive neuroscientist who has testified in favor of some of the proposals. The book draws a connection between falling scores on national assessments since 2012 and the rise of public schools providing a device to every student. Ed tech proponents say this argument is too simplistic, and point to other analyses that find mixed or modest positive impacts from digital instruction.

A report from the American Academy of Pediatrics in January noted moderate use of well-designed educational software is associated with academic gains, but heavy use of flashy and distracting digital media can disrupt a child’s emotional regulation. And the response varies depending on the child, said Dr. Libby Milkovich, a developmental and behavioral pediatrician and co-author of the report, who did not take a position on the proposed legislation.

Autistic students sometimes thrive with educational software that provides rewards, like winning points or bright animations, Milkovich said, but those same graphics can cause other young children to become so accustomed to the stimulation that they struggle to concentrate on a paperback book. That’s why she hesitates to recommend a specific cap on device use.

“It’s really hard to make a blanket statement,” she said.

Some of the state legislation is seeking to do just that — introduce a corrective to what sponsors say is currently unchecked device time in classrooms. Groups of parents have recently demanded their districts revert to analog instruction, and while the bills don’t go that far, they could have a significant impact on how schools use technology.

(Top two images) Rep. Ariel Defay introduces S.B.88 "School Technology Amendments" to the Utah State Legislature; (Bottom two images) Rep. Scott Cepicky introduces an amendment to HB2393 to Tennessee's Education Administration Subcommittee
Tennessee legislators are considering bills to cap how much time elementary students can spend on devices and to require strict internet filtering known as "whitelisting."Utah State Legislature; Tennessee General Assembly

Bills in Iowa, Missouri, Kansas, Oklahoma, Tennessee and Utah proposed capping or restricting the amount of time students in kindergarten through fifth grade spend on school-issued laptops. Some of the strictest limits have faced pushback, including Missouri’s bill, which initially called for a 45-minute cap on screen time in elementary school.

“We’re finding out that none of that screen time is actually proving to be beneficial,” said state Rep. Tricia Byrnes, a Republican who sponsored the bill. “In fact, it’s poisoning kids’ minds.”

Dozens of Missouri teachers submitted testimony in opposition to the bill, arguing that politicians shouldn’t micromanage their classrooms, and some provided examples of photography or 3-D printing courses they offer to fourth and fifth graders. Byrnes revised the bill to establish a statewide council to craft a model policy and propose limits, similar to legislation in three other states — Alabama, Maine and West Virginia — and it now has the backing of the Missouri teachers union.

Ed tech industry's fight

The main argument that administrators, teachers and education software groups make in favor of technology in classrooms is that it’s different from recreational screen time at home.

Curriculum Associates, a testing software company, said in a statement it understands concerns about unstructured student screen time, but that an “all-or-nothing approach risks limiting educators’ ability to meet the needs of every learner.” McGraw Hill, a textbook publisher that has transitioned to digital products, said in a statement that technology helps “personalize the learning experience in exciting new ways.”

The Software & Information Industry Association, the trade group, argued in letters to lawmakers in at least eight states that legislation to limit technology in schools — including bills to keep elementary school children off of laptops — “undermines workforce readiness.” The group issued a guide this year describing why the public should trust the ed tech market.

Some ed tech proponents are trying to get ahead of state regulations by proposing their own guidance for districts, often focused on avoiding poorly designed software that is not actually educational. Seven education nonprofit groups started a program to certify products schools can trust.

Jean-Claude Brizard, CEO of the education nonprofit Digital Promise, which is part of the certification project, compared it to Energy Star labels on appliances. He wants to see states require the certification.

“So you remove the owners of a school system from having to actually determine if this thing is efficacious,” Brizard said.

The increased scrutiny of ed tech is also a chance for schools to explain how they’re using technology and why, said Erin Mote, CEO and founder of InnovateEDU, a nonprofit education consultancy.

“I think what is dawning on a lot of folks is we have a job of building trust with parents and families,” she said.

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