Rock the Vote's Message to Asian America: Use the Hand of Power

Fresh off the viral success of their "Turn Out for What" public service announcement, Rock the Vote is counting on the "Hand of Power" to inspire Asian Americans, particularly Millenials, to register and vote in the upcoming November midterm elections.

“As the fastest-growing racial demographic in the U.S., this community wields considerable political clout," said Ashley Spillane, Rock the Vote's president, in a statement. "It is crucial that we ensure they use the power of their vote to voice what issues are important to them and affect change in their lives, their community, and our country.”

Despite the potential to play a key role in the next elections, Asian Americans have some of the lowest voter turn out rates in the country, particularly among younger members of the population.

For Subscribers

FOR SUBSCRIBERSPhone a friend: Republicans lean on Cabinet members as they break with Trump

FOR SUBSCRIBERSCentrist think tank warns 2028 Democrats against swinging too far left on immigration

FOR SUBSCRIBERSRussia’s secrecy after a mysterious plague lab death raises global alarm

FOR SUBSCRIBERSAfter surviving a botched lethal injection, Christa Pike faces unprecedented legal battle

FOR SUBSCRIBERSHunger in a land of plenty: Major food banks face ‘heartbreaking’ need, NBC News survey finds

FOR SUBSCRIBERSInflation and tariffs push U.S. holiday spending projections to a record $1.7 trillion

FOR SUBSCRIBERSWhat happened inside the room where officials tried to execute Christa Pike by lethal injection

FOR SUBSCRIBERSHow we reported the saga of the CIA officer and his gold-bar stash

FOR SUBSCRIBERSBrad Raffensperger gears up to oversee his final election in Georgia

FOR SUBSCRIBERSDiddy is punished following NBC News report on his VIP life in prison and contraband cellphone use

FOR SUBSCRIBERS‘Too young to vote, old enough to be tear gassed’: French protesters’ anger swells

FOR SUBSCRIBERSDOJ gets aggressive in suing states that challenge Trump’s immigration policies

FOR SUBSCRIBERSJustice Department seeks criminal charge for former Trump aide Cassidy Hutchinson

FOR SUBSCRIBERS‘I just want to hold him’: USS Lincoln sailor to meet his 10-month-old son as ship docks

FOR SUBSCRIBERSSenate candidates run on raising Social Security taxes for higher incomes to prevent benefit cuts

Slide 1 of 1

The minute-long video stars Filipino actor-dancer Gabriel Valenciano -- of "Super Selfie" dance compilation video fame -- and actress Amy Hill. Hill magically appears across the table from a bored-looking Valenciano to inspire him into action.

For Subscribers

FOR SUBSCRIBERSPhone a friend: Republicans lean on Cabinet members as they break with Trump

FOR SUBSCRIBERSCentrist think tank warns 2028 Democrats against swinging too far left on immigration

FOR SUBSCRIBERSRussia’s secrecy after a mysterious plague lab death raises global alarm

FOR SUBSCRIBERSAfter surviving a botched lethal injection, Christa Pike faces unprecedented legal battle

FOR SUBSCRIBERSHunger in a land of plenty: Major food banks face ‘heartbreaking’ need, NBC News survey finds

FOR SUBSCRIBERSInflation and tariffs push U.S. holiday spending projections to a record $1.7 trillion

FOR SUBSCRIBERSWhat happened inside the room where officials tried to execute Christa Pike by lethal injection

FOR SUBSCRIBERSHow we reported the saga of the CIA officer and his gold-bar stash

FOR SUBSCRIBERSBrad Raffensperger gears up to oversee his final election in Georgia

FOR SUBSCRIBERSDiddy is punished following NBC News report on his VIP life in prison and contraband cellphone use

FOR SUBSCRIBERS‘Too young to vote, old enough to be tear gassed’: French protesters’ anger swells

FOR SUBSCRIBERSDOJ gets aggressive in suing states that challenge Trump’s immigration policies

FOR SUBSCRIBERSJustice Department seeks criminal charge for former Trump aide Cassidy Hutchinson

FOR SUBSCRIBERS‘I just want to hold him’: USS Lincoln sailor to meet his 10-month-old son as ship docks

FOR SUBSCRIBERSSenate candidates run on raising Social Security taxes for higher incomes to prevent benefit cuts

Slide 1 of 1

"We can affect change in the next election!" she says. "You must vote. You have the hand of power!"

A super-cut dance sequence, special-effect lasers, humans in full-body animal costumes, and music ensues.

IN-DEPTH

• Understanding the Minority Millenial Vote Ahead of 2014 Midterms
• Survey Shows Asian Americans Could Play Key Role in Midterms
• Asian-American Voter Registration Not Matching Population Growth

SOCIAL

--Amna Nawaz