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MTV Networks said Monday it struck a marketing deal with Midway Games Inc. to jointly launch three video games and sell in-game advertising for those titles.
The music television cable network and Midway will also collaborate on soundtrack development for the three games.
Under the deal, Viacom Inc.'s MTV will participate in a royalty-sharing structure.
The first title to be released under the new marketing deal, "L.A. Rush," debuts in October. Other games will be released in 2006 and 2007, a Midway spokesman said.
Viacom CEO Sumner Redstone owns a majority of voting shares in both MTV and Chicago-based Midway.
