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The role artificial intelligence and technology play in marketing and advertising

Technology will continue to play a big role in marketing and advertising with artificial intelligence on the rise. CNBC’s senior media and technology correspondent Julia Boorstin moderates a discussion with Chief Product Officer of Viant Technology, Dustin Kwan, professor and author, Americus Reed and Devika Bulchandani, about the new world of advertising. NBCUniversal News Group is the media partner of Aspen Ideas Festival.