Nikki Haley’s campaign strategy includes fewer events than many competitors

Former United Nations Ambassador Nikki Haley has been climbing in the polls of the GOP presidential primary, especially in the early-voting states, where she has pulled into second place in many surveys. But it’s not due to blanketing the states in campaign appearances.

NBC News looked at the number of public campaign events each GOP presidential candidate has held so far since starting comprehensive tracking on May 23, looking at where in the U.S. they’ve traveled and how many events they’ve held.

Entrepreneur Vivek Ramaswamy leads the pack with a total of 197 events held across 14 states and Washington, D.C., since May 23. Florida Gov. Ron DeSantis is close behind with a total of 185 events across 17 states and D.C.

Taking the stage in Bluffton, South Carolina Monday, Haley made her case for the presidency at her 72nd campaign event since May 23, per NBC News’ count. (Her campaign notes that since she launched in February, Haley has held over 100 events in Iowa and New Hampshire.)

Over the last six months, her event total puts her near North Dakota Gov. Doug Burgum, who has held 77 to Haley’s 72. Former Vice President Mike Pence and Sen. Tim Scott, who have dropped out of the 2024 presidential race in recent months, held more events total than Haley, with 85 and 81 respectively in that six-month period.

It’s clear the raw number of events held don’t necessarily translate into support. After all, former President Donald Trump is enjoying a wide lead in GOP primary polls while holding a total of 58 campaign events across 15 states and D.C. He has other assets built up over his years leading the GOP.

So does Haley, who has turned heads with her debate performances and is now benefitting from campaign and super PAC advertising in Iowa and elsewhere. Campaigning in person is expensive, too, and Haley’s lighter event schedule allowed her to build up more funds this summer.

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

With less than 50 days until the Iowa caucuses, and less than 60 until the New Hampshire primary, most candidates are also continuing a push in those crucial states.

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

While DeSantis currently leads the number of events in Iowa at 108, Ramaswamy is likely to surpass him by the end of the week, with numerous events scheduled across the Hawkeye State over the next few days. DeSantis is slated to complete a full tour of all 99 Iowa counties this weekend.

Former New Jersey Gov. Chris Christie is currently the only GOP presidential candidate who has not held any events in Iowa.

Ramaswamy leads the most events held in New Hampshire, with 59 total. Christie follows with 36 events, and DeSantis with 34.