Five eye-catching midterm ads from this week

With only a few primaries left, most campaigns have begun pivoting to the general election — highlighting key issues or shifts in tone that they hope will resonate with the broader electorate.

Here are five ads from the last week that caught our eye.

Masters and Vance lean on family

Two Republican Senate hopefuls, Arizona's Blake Masters and Ohio's J.D. Vance, are leaning on their spouses as they look to pivot and re-introduce themselves to the general electorate.

In Masters' spot, his wife, Catherine, calls him someone who "loves the state so much" and would "make Arizona so proud."

And in Vance's, his wife, Usha, tells viewers about her husband's "Ohio story."

It's a clear choice to soften both candidates after two rough and hard-edged primaries, and comes as Democrats have launched character attacks on both men.

Warnock celebrates Senate deal on chips

Incumbents have to run on their records, which is why Georgia Democratic Sen. Raphael Warnock is spiking the football on the recent Senate deal to boost semiconductor manufacturing.

It's a potentially potent issue for incumbents as it tackles two key issues — creating jobs and pushing back on China's dominance. But Republicans continue to hammer Warnock and Democrats on the economy and inflation too.

Luria goes on offense on abortion after Kansas

Many Democrats have been emboldened by this week's defeat of the Kansas constitutional amendment that would have allowed the state legislature to enact new abortion restrictions.

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

One example from this week came from Virginia's 2nd District, where Democratic Rep. Elaine Luria says her opponent, Republican state Sen. Jen Kiggans, "applauded the court decision when millions of women lost their right to choose."

The Cheneys take on Trump

With her back against the wall in her GOP primary against a Republican backed by former President Donald Trump, Wyoming GOP Rep. Liz Cheney called in the big guns: her father, the former vice president.

In her new spot, Dick Cheney blasts Trump for trying to "steal the last election," calling him a "coward" and the greatest "threat to our Republic."

Noem enlists her mother, too

And for a palate cleanser, amid the rough-and-tumble political environment, South Dakota Republican Gov. Kristi Noem, not facing much of a general election challenge, is up with a low-stakes spot featuring her mother.

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

"I'm texting all my friends: Our state stayed open for business, best economy in America, lowest unemployment. We've got to get the message out," her mom says, before offering out to make a Tik Tock dance or Instagram post to help her daughter's campaign.