'You're winning the lottery': Trump targeted in new Win It Back PAC ad

The anti-Trump super PAC associated with the conservative Club for Growth is launching another round of television ads, this time spending $2.2 million targeting Iowa voters, according to details shared exclusively with NBC News.

“That kind of hurts me to say because I had Trump flags up in my house, I had one in my front yard," a man says in the new ad. "I was that guy. Not this time. I feel like I met my hero, and he let me down.”

The new advertisement features a man who says he previously voted for Trump but is now no longer supporting him. This is the second ad the group has aired that features men who describe themselves as Trump voters explaining they will not be voting for him in next year's election.

"He won my vote, he flipped from independent to Republican," the man says. "For 2024, Trump is not the most electable candidate."

“That kind of hurts me to say because I had Trump flags up in my house, I had one in my front yard. I was that guy. Not this time. I feel like I met my hero, and he let me down.”

The ad will begin airing on Tuesday in three Iowa cities — Des Moines, Cedar Rapids and Sioux City. And the $2.2 million total buy will run through the Aug. 28, a spokesman said.

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Win It Back has already spent $3.6 million on ads criticizing Trump, according to AdImpact, with the spending roughly split between Iowa and South Carolina so far.

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FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

In a nod to the current attention being paid to a large lottery jackpot, the man suggests that Trump's legal woes are just wins for Democrats.

"When the Democrat Party sees Trump, it's one of those things where it's like every time you turn on the news, you're winning the lottery," he says. "He probably doesn't wake up without 50 emails from his attorneys about current or possible indictments. That's every day of his life now."