MSNBC.com Introduces Digital Life, anInteractive Lifestyle Technology Feature
Best Buy signs for 11-month sponsorship and brand marketing campaign
For Immediate Release - MSNBC.com, a leader in breaking news and original journalism on the Internet, announces the launch of Digital Life, found within the site’s Tech & Science section. This new, interactive lifestyle technology subsection allows users to enter a digital representation of various living spaces in the home and quickly discover the way technology has transformed each.
From May 2005 through April 2006, MSNBC.com’s Digital Life will include news and reviews for lifestyle technology related to living rooms, outdoor entertainment, kids & dorms, kitchens, home offices, holiday gift giving and beyond.
Digital Life features the latest trends in entertainment and lifestyle technology, bringing together product reviews, editorials and news features that showcase technology, and the way it has affected life in and around the home. Columnist Michael Rogers will write special reports each month about different spaces where individuals use technology to entertain and inform. Detailed product reviews will accompany the monthly reports providing access to both editorial and consumer information from within the featured living space image.
When entering Digital Life in May, for example, users will immediately see an interactive representation of a technologically well-equipped living room. Scroll over any of the technology within, and further information including different product choices, product reviews and advice on finding affordable products is available with a simple click.
“Digital Life pulls from MSNBC.com’s strengths to create a feature that is user friendly, interesting, interactive and relevant to the consumer,” said Dean Wright, Editor-in-Chief of MSNBC.com. “We’ve taken content normally found in text only and presented it in a smart, interactive way.”
Digital Life is exclusively sponsored by Best Buy, through an 11-month agreement with exclusive advertising rights, and launched May 1, 2005 at www.digitallife.msnbc.com.
“Through ingenuity and great collaboration we have created a product that has yielded the single largest sponsorship of any feature in the history of MSNBC.com,” said Kyoo Kim, Vice President of Sales of MSNBC.com, “proof once again, that advertisers understand the power of the Internet and are using online leaders like MSNBC.com to reach their key consumers.”
