Ford Motor Co., which has warned that its automotive operations may not be profitable this year, on Friday said it was offering cash rebates for the first time on several new cars and sweetening incentives on its slow-selling Explorer SUV.
The move came after the second-largest U.S. automaker on Wednesday reported its 12th straight month of declining U.S. sales and after rival General Motors Corp. ratcheted up Detroit's long-running incentives war with a new aggressive consumer rebate program.