Sears seen seeking buyer for Lands' End

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WASHINGTON (Reuters) - Department store operator Sears, Roebuck & Co. is seeking a buyer for its Lands' End catalog company at an asking price below the $1.9 billion it paid in 2002, Women's Wear Daily reported on Tuesday.

Department store operator Sears, Roebuck & Co. is seeking a buyer for its Lands' End catalog company at an asking price below the $1.9 billion it paid in 2002, Women's Wear Daily reported on Tuesday.

Citing financial sources in the mergers and acquisitions community, WWD said in its online edition that Sears had put a price of $1.2 billion on Lands' End in presentations it made to a few select companies and individuals.

Texas Pacific Group, the majority stakeholder of retailer J.Crew, is one of those said to be looking at Lands' End, WWD said, citing bankers and one financial analyst in New York who requested anonymity. The buyout firm declined to comment.

Also named was David Dyer, president and chief executive of Tommy Hilfiger Corp. and former president and CEO of Lands' End. No one from Tommy Hilfiger was immediately available to comment.

Sears, which in November agreed to be acquired by discount retailer Kmart Holding Corp. for nearly $11 billion, also declined to comment. As the deal enters the final stages — shareholders of both companies are set to vote on it on March 24 — analysts speculate the two sides may be looking to shed assets.

Lands' End said last month it would cut more than 375 jobs and streamline its business operations in a restructuring that follows a drop-off in phone orders as customers opt to purchase goods in other ways, including online. Analysts have said the clothing catalog company is an awkward fit with Sears.

"We believe Lands' End has too much value as an ongoing entity to be part of the combined Sears Kmart," UBS analyst Gary Balter said in a research note. He said his cash flow analysis assumed a price of about $1.35 billion for the division.

"The Sears/Kmart story will work if the company follows the recipe that we witnessed at Kmart," Balter said. "Sell off assets that have more value outside the Company and reduce expenses and drive gross margins within. Lands' End in our view is the biggest single asset of value, and selling it would be a good step toward our investment thesis."

WWD said it was not known which firm was handling the sale of Lands' End. However, the article said several financial sources in New York were speculating that Goldman, Sachs & Co. was the likely front-runner because of connections with Kmart Chairman Edward Lampert and William Crowley, the chain's senior vice president for finance, who both worked there in the past.

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