It’s no secret that video has become a major component of many brands. From newspapers to startups to blogs, you can't load up a website without someone's latest video feature loading before your eyes.
With YouTube having some of the most engaged users, you’d be doing your business a major disservice by not having a 30-second video explaining your product or service. So get yourself a tripod and start filming.
Related: 8 Ways to Get the Most Out of Instagram
Creating a video is easier than you think. All you need is a smartphone and a video-editing app.
In case you need further convincing, check out these fun tidbits about five of the most popular platforms, according to data compiled in an infographic by online marketing firm Gryffin Media.
Check out the full infographic below.
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