Starbucks set to raise prices

NBC News Clone summarizes the latest on: Wbna39322911 - Breaking News | NBC News Clone. This article is rewritten and presented in a simplified tone for a better reader experience.

Starbucks Corp said it plans to charge more for large-sized and labor-intensive drinks because of surging prices for coffee and other commodities.
Cups are displayed at a Starbucks restaurant in Hong Kong
Starbucks is set to charge more for large-sized and labor-intensive drinks due to surging prices.Bobby Yip / REUTERS

Starbucks Corp said it plans to charge more for large-sized and labor-intensive drinks because of surging prices for coffee and other commodities.

The world's biggest coffee chain, which expects to maintain or lower the price of certain espresso drinks and its "tall" 12-ounce brewed coffee, said it might raise the price of packaged coffee sold through grocery stores and other channels.

Starbucks declined to disclose the magnitude of price adjustments.

Shares inched up 0.5 percent in extended trade. Wall Street had expected such a move from the company.

Coffee prices are flirting with a 13-year high and Starbucks' move comes more than a month after mass-market coffee sellers raised prices on their well-known grocery brands.

J.M. Smucker Co on August 3 boosted prices for most of its Folgers, Dunkin' Donuts, Millstone and Folgers Gourmet Selections coffees in the United States by an average of 9 percent. Kraft Foods quickly followed with U.S. price hikes on select Maxwell House and Yuban ground and instant coffees.

Starbucks had been holding the line and absorbing the higher costs.

Readers, is the job market so bad you can make more on unemployment?

"The extreme nature of the cost increases has made it untenable for us to continue to do so and we have been forced to take the steps we announced today," Chief Executive Howard Schultz said in a statement.

Starbucks also stood by its forecast for earnings of $1.36 to $1.41 per share for fiscal 2011.

Analysts, on average, are expecting earnings of $1.43 per share for next year, according to Thomson Reuters I/B/E/S. Its current fiscal year ends on October 4.

Rival McDonald's Corp said it is "business as usual" when it comes to the prices for its specialty coffee drinks, which sell for less than competing Starbucks beverages.

×
AdBlock Detected!
Please disable it to support our content.

Related Articles

Donald Trump Presidency Updates - Politics and Government | NBC News Clone | Inflation Rates 2025 Analysis - Business and Economy | NBC News Clone | Latest Vaccine Developments - Health and Medicine | NBC News Clone | Ukraine Russia Conflict Updates - World News | NBC News Clone | Openai Chatgpt News - Technology and Innovation | NBC News Clone | 2024 Paris Games Highlights - Sports and Recreation | NBC News Clone | Extreme Weather Events - Weather and Climate | NBC News Clone | Hollywood Updates - Entertainment and Celebrity | NBC News Clone | Government Transparency - Investigations and Analysis | NBC News Clone | Community Stories - Local News and Communities | NBC News Clone