The Nasdaq Stock Market is lobbying blue-chip companies that trade on the New York Stock Exchange to list their shares on both Nasdaq and the Big Board as part of a program to be launched next week, the Wall Street Journal said on Thursday.
Citing people familiar with the matter, the paper said Nasdaq plans to announce that Hewlett-Packard Co., one of the 30 stocks in the Dow Jones industrial average, has agreed to list its shares on both markets.
H-P and Nasdaq representatives did not immediately return calls for comment.
According to the paper, Nasdaq officials have been pitching the idea of joint listings to some big companies for the past several months, citing greater exposure for their stock, better technology and pending reform at the NYSE as reasons to list with Nasdaq.
