“NBC Nightly News With Brian Williams” was the most watched network evening newscast for the week of May 31 – June 6, 2010, according to Nielsen Media Research data. During the week, "Nightly" saw 7.672 million total viewers, +754,000 more than ABC "World News,’" 6.918 million and +2.561 million more than CBS "Evening News’” 5.111 million. All three newscasts were labeled as specials on Monday for the Memorial Day holiday and are not included in the weekly or season average. Additionally, ABC “World News” was retitled on Thursday due to preemptions in western markets for coverage for the NBA Finals.
Williams reported live from the Louisiana Gulf Coast Tuesday and Wednesday of last week. Williams was the first anchor on the ground in the region after the story broke. It was his 15th trip to the region since Hurricane Katrina.
Season-to-date, “Nightly” leads “World News” by +1.098 million total viewers and is the only newscast to show growth versus the same period last season.
Last week, “Nightly” also led in the key demo adults 25-54. “Nightly” delivered a 1.8 rating A25-54, ahead of “World News’” 1.6 and “Evening News’” 1.2. With 2.226 million A25-54 (000) viewers last week, the newscast beat “World News” by +239,000 viewers. Season-to-date, “Nightly” leads “World News” by +452,000 A25-54 viewers. This is the 80th consecutive week “Nightly” has topped “World News” in this key demo.
As the number one network broadcast last week, “Nightly News” delivered a 5.1/11 Household rating, with “World News” in second place with a 4.7/10, and “Evening News” in third with a 3.5/8.
On its digital platforms, "Nightly" continued its strong performance last week with more than 4.8 million online streams for the week ending June 5, 2010.
Bob Epstein is the executive producer of "NBC Nightly News with Brian Williams." Aurelia Grayson is the senior broadcast producer. For more news and information about "Nightly News," go to www.nightly.msnbc.com.
