JetBlue starts selling food on longer flights

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JetBlue is joining other carriers offering onboard food for sale. Five new snack boxes go for $6 each.

JetBlue is joining other carriers offering onboard food for sale. Five new snack boxes will go for $6 each.

The snack boxes will be available on flights longer than 3 hours and 45 minutes. They range from a "Wake Up" box that includes a croissant, jam, almond butter, crackers, fruit and milk to a "Cheer Up" box that features three cheeses, dried fruit and crackers.

There will still be free snacks on every flight. JetBlue began selling the boxes June 16 and officially announced the move Tuesday on Twitter and its blog.

As with any airline, making money beyond the ticket price is key to boosting JetBlue's revenue. The company, based in Forest Hills, N.Y., made about $18 per passenger in extra fees during the first three months of this year. That includes things like change fees, charges for the first checked bag and pillows and blankets.

Several other domestic airlines offer snack packs or meals for sale on longer flights, including United, US Airways and Delta.

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