Bookseller Barnes & Noble Inc. will soon sell its own electronic reader, the Wall Street Journal reported on Thursday, in a move that could further heat up the competition in the nascent market currently dominated by Amazon.com Inc.'s Kindle.
The wireless touch-screen device could be sold as soon as next month, said the newspaper, citing sources briefed on the matter.
In July, the company unveiled an online digital bookstore that it touted as the world's largest, with over 700,000 titles that could be read on devices like Apple Inc.'s iPhone.
It also said then that it would be the exclusive provider of digital content on the Plastic Logic e-reader, due in early 2010.
The Wall Street Journal did not cite a retail price for the new Barnes & Noble device.
The company could not be reached immediately for comment.
Barnes & Noble received approval from the Federal Communications Commission for its device in September, the newspaper reported.
