Dell shakes up management, shifts its focus

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Dell announced the management shake up Wednesday as a part of a broader reorganization of the company.

Computer maker Dell Inc. said Wednesday that Michael Cannon, president of global operations, and Mark Jarvis, chief marketing officer, will leave the company as part of a global restructuring.

Cannon will retire from the company effective Jan. 31 and be replaced by Jeff Clarke, who’s formal title will become vice chairman of global operations and head of Dell’s business client product group.

Jarvis is slated to leave Dell during this fiscal quarter, an will be replaced by Erin Nelson, formerly vice president of marketing for Europe, the Middle East and Africa. Cannon and Jarvis will both remain consultants to the company, Dell said.

Both executives joined Dell in 2007 after its founder, Michael Dell, returned to the role of chief executive in a bid to halt the company’s decline in the computer market.

The Round Rock, Texas, company announced the management shake up Wednesday as a part of a broader reorganization around four customer categories rather than by region: One catering to major global information technology users led by Steve Schuckenbrock, now serving as president of global services and chief information officer; another toward government customers, headed by Paul Bell, currently president of Dell Americas; and a third for small and medium-sized businesses, led by Steve Felice, who currently leads Dell Asia-Pacific and Japan.

Dell’s consumer business is already structured as a global segment under Ron Garriques.

“Customer requirements are increasingly being defined by how they use technology rather than where they use it,” Dell, the company’s chief executive, said in a statement. “That’s why we won’t let ourselves be limited by geographic boundaries in solving their needs.”

Dell has been aggressively cutting costs amid declining corporate spending on computers and information technology. The company cut 2,200 jobs in the third quarter as revenue declined by about 3 percent, led by an 8 percent decline in the Americas, the company’s largest region in sales.

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