At a time when many automakers are cutting workers, Ford plans to bring back 1,000 employees to a truck plant in Dearborn, Mich., because it expects growing consumer demand for its new F-150 pickup truck, The Wall Street Journal reported Friday.
Ford believes there is pent-up demand in the marketplace for their new pickup, especially among truck customers who need the vehicle for their job, according to the Journal.
The F-150 has been the nation’s top-selling vehicle for years and is redesigned for 2009. Detroit’s big automakers have traditionally relied on the sales of SUVs and pickups to boost their bottom lines.
The news comes as rival U.S. automaker General Motors is reportedly working to acquire smaller U.S. rival Chrysler in a deal that would mean the loss of between 25,000 and 35,000 jobs, according to a Michigan consulting firm.
