It is a kind of rebate being offered to buyers of HD-DVD players, who now realize their technology has lost in the format war.
Best Buy says it will give gift cards to buyers of HD-DVD players or HD-DVD attachments from its U.S. stores as the format goes away in favor of Blu-ray.
The products had to be purchased at one of the company's stores before February 23rd. Best Buy will give a $50 gift card for each item, expected to total more than 10 million dollars.
The retailer will look for those customers through its Reward Zone program, performance service plans and through online purchases and will mail out the gift cards to those customers before May. Customers who feel they won't be found can call the company to provide proof of purchase.
Best Buy also says customers who want to get rid of their HD-DVD players can do so by visiting their online trade-in center beginning on Friday.
Rival Circuit City Stores pledges to accept returns of HD DVD players within 90 days of purchase. The HD DVD players can be returned for store credit.
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Exterior of Best Buy store, Los Angeles, California, photo
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