The Secret Diary of Steve Jobs, a satirical blog about Apple's iconic chief executive and purporting to be penned by him, will be published on Forbes.com starting Aug. 6.
"From Jonathan Swift to Jon Stewart, satire has spoken truth to power as well as amused," said Forbes.com Editor Paul Maidment. "We are delighted that the Fake Steve Jobs will add a different voice to Forbes.com, but one that is in the Forbes tradition for both.
The 14-month-old blog has intrigued and delighted Silicon Valley insiders with its arch comments on Apple, the technology industry and the music business, and turned the hunt for the identity of its anonymous author, the Fake Steve Jobs, into a virtual party game.
A posting on the New York Times Web site named Daniel Lyons, a technology writer for Forbes, as the author who conceived and writes the blog. "I'm stunned that it's taken this long," Lyons, 46, told the newspaper. "I have not been that good at keeping it a secret. I've been sort of waiting for this call for months."
Among those mentioned by Silicon Valley gossips as possible authors have been tech columnist Andy Ihnatko, comic actor Harry Shearer and tech bloggers Jack Miller, Charles Jade and Owen Thomas.
"I have read a few of the Fake Steve Jobs things recently, and I think they're pretty funny," the real Steve Jobs was quoted as saying at the Wall Street Journal's D Conference.