Sweden plans to be the first country to open an embassy in popular virtual world Second Life.
“It will have answers to questions on all aspects of Sweden,” Olle Wastberg, general director of the Swedish Institute, an organization which promotes the country’s image abroad, said on Tuesday.
The embassy will be called House of Sweden and modeled on the country’s new embassy in Washington. It will open in a couple of weeks.
Second Life is a 3-D virtual world built and owned by its residents. It was created by Linden Lab and opened to the public in 2003. It says it now has more than 3 million inhabitants from around the globe.
There is no charge for a basic account but a one-time $9.95 fee is charged for additional basic account. Premium accounts start at $9.95 a month and allow you to own land on which you can build, entertain and live.
Reuters operates a virtual news bureau in Second Life.
