Data dump unearths new nuggets about presidential fundraising
WASHINGTON — While most of the political world was watching the Democratic presidential debates last week, the Federal Election Commission released a treasure trove of fundraising data that sheds new light on how the candidates have raised their money.
The gigantic data dump (in the form of a 25 million-line-plus spreadsheet) includes every donation handled by ActBlue, the donation-processing company that handles virtually all of the Democratic Party's online donations.
The data is especially important because while quarterly reports from the candidates themselves don't have to include donors who give less than $200, the ActBlue reports must detail every donation it processed for a candidate.
There's already been some deep analysis of the data from 30,000 feet by outlets like the New York Times and the Wall Street Journal. But here are some more interesting nuggets from last week's release, combined with data already available (note: the data spans from Jan. 1 through June 30 of this year):
There's a clear top tier in the early primary states
Iowa, New Hampshire, Nevada and South Carolina still dominate the early calendar, helping to decide the nominee and winnow down the field. And as far as fundraising goes, there's a clear top-tier.
Bernie Sanders, Pete Buttigieg, Elizabeth Warren, Joe Biden and Kamala Harris aren't just at the top of the polls right now, they're also raising more money from the early primary states than anyone else.
Sanders is the clear fundraising leader in Iowa and New Hampshire; Biden holds a significant edge in Nevada; and Biden, Sanders and Buttigieg are virtually tied at the top of the money race in South Carolina.
The first debate bump
Strong first debate performances changed the trajectory of some campaigns' fundraising.
Julian Castro is a perfect example. The day before he took the debate stage in Miami on June 26, Castro raised under $20,000. But the day of the debate, where he won praise after a heated back-and-forth with Beto O'Rourke on immigration, Castro pulled in $84,000. And the day after the debate, he raised almost $330,000.
Harris also saw a big bump after her first debate, where she tangled with Biden over racial issues. Raising just $68,000 the day before the debate, Harris raked in $574,000 on the day of her debate (June 27) and $1.8 million the next day (June 28).
The moment Buttigieg's candidacy took off
Much of Pete Buttigieg's success has been attributed to a strategy of flooding the zone with media appearances. And the ActBlue data shows just how important that strategy has been to his campaign's bottom-line.
Unlike most candidates that raked in fistfuls of cash on their announcement day, Buttigieg barely raised a dime when he announced his exploratory committee on Jan 23. But his fortunes changed dramatically on March 10, when he pulled in $201,000, and the following day, when he raised $456,000. The impetus? March 10 was Buttigieg's breakout performance during a nationally-televised CNN town hall.
The Hooiser hasn't looked back since — there have only been a handful of days since when he raised less than six-figures.