Hollywood is obsessed with finding its next viral blockbuster

NBC News Clone summarizes the latest on: Hollywood Obsession Backrooms Hunt For Blockbuster Youtube Deals Ip Rcna590787 - Business and Economy | NBC News Clone. This article is rewritten and presented in a simplified tone for a better reader experience.

Business is booming for online creators after the success of “Obsession” and “Backrooms.” It’s a “feeding frenzy,” says one executive.
The brisk business for “Obsession” and “Backrooms,” both released in May, shows that the little guys can compete even in a market dominated by billion-dollar behemoths.
The brisk business for “Obsession” and “Backrooms,” both released in May, shows that the little guys can compete even in a market dominated by billion-dollar behemoths.Justine Goode / NBC News; Getty Images

Low-budget horror flicks “Obsession” and “Backrooms” didn’t just scare audiences this summer — they sent Hollywood scrambling. Together, they grossed more than $870 million worldwide, turning Gen Z creators into some of the industry’s most sought-after talent almost overnight.

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