American Vogue is set to hire a new head of editorial content, a function held by Anna Wintour for decades.
Wintour told the team that the magazine would seek a head of editorial content at Vogue U.S., but she would stay at Condé Nast, a company spokesperson told NBC News. She will remain chief content officer for Condé Nast and global editorial director at Vogue.
The company shifted its editorial structure four years ago, “bringing together the editorial teams around the world for the first time,” the spokesperson said. Every market where Condé Nast operates has a head of editorial content led by a global editorial director.
The new role at Vogue U.S. is part of the company’s restructuring, and it will join the heads of editorial content for the United Kingdom, China, India, Japan, France, Germany, Spain, Taiwan, Italy and the Middle East.
“Over the last four years Anna’s role has exponentially expanded with a global remit across all brands, in addition to the day-to-day editing of American Vogue,” the spokesperson said.
Wintour began her role at the “fashion bible” in 1988. Her first cover featured Israeli model Michaela Bercu wearing a haute couture Christian Lacroix jacket with a beaded cross and Guess jeans. The cover, unlike anything the magazine had done, changed the brand’s history.
“It was so unlike the studied and elegant close-ups that were typical of Vogue’s covers back then, with tons of makeup and major jewelry. This one broke all the rules,” Wintour said in a 2012 post on Vogue’s website. “Afterwards, in the way that these things can happen, people applied all sorts of interpretations: It was about mixing high and low, Michaela was pregnant, it was a religious statement. But none of these things was true. I had just looked at that picture and sensed the winds of change. And you can’t ask for more from a cover image than that.”
