McDonald's is leaning into its reputation as a breakfast value offering, vowing to reject a surcharge on meals with eggs while announcing a special one-day discount on Egg McMuffins.
The fast-food giant said in a release that to mark the 50th anniversary of its breakfast-menu cornerstone, customers on Sunday would be able to purchase an Egg McMuffin sandwich, as well as a Sausage McMuffin With Egg sandwich, through the McDonald's app for just $1.
“At McDonald’s, breakfast isn’t just a meal; it’s a cherished tradition and cornerstone of our brand,” McDonald’s USA President Joe Erlinger said Tuesday. “Every morning when we open our doors, we are a breakfast restaurant.”
Coinciding with the release, a McDonald's executive emphasized in a LinkedIn post that the chain had no intention to charge customers extra for meals featuring eggs amid a nationwide shortage that has sent prices soaring and prompted at least two other national chains to do so.
"Unlike others making news recently, you definitely WON’T see McDonald’s USA issuing surcharges on eggs, which are 100% cage-free and sourced in the U.S.," wrote Michael Gonda, McDonald's chief impact officer for North America.
The announcements come as McDonald's tries to leave a recent slump behind: Earlier this month, it reported its worst quarterly sales drop since the pandemic — but forecast improving results for 2025.
Year to date, its shares are up some 6%, outperforming broader market indexes.
